Six Interesting Facts about the Chevrolet LUV
- The adorable name that perfectly suited the American mini-truck's fun size actually stands for "Light Utility Vehicle." It was the first Japanese-manufactured vehicle that bore an American nameplate. After obtaining partial ownership of Isuzu Motors, Ltd., General Motors bought the Japanese automaker's trucks and just slapped Chevrolet badges on them. The Chevrolet LUV was actually a variant of Isuzu Faster, which was sold exclusively in Japan.
- Despite the truck being labeled as "nothing special" by the press, the limited-release Chevrolet LUV sold well for the company. On its first year alone, the automaker sold 21,098 units. The following year, Chevrolet LUV sales rose to 39,422 trucks, urging the company to expand its availability to more Chevy dealers. Sales continued to rise by tens of thousands until 1980, when the automaker stopped making changes to the truck and disappointed a lot of fans.
- The addition of the four-wheel drive option to the LUV line for 1979 was so impressive that Motor Trend named the 4x4 vehicle as the magazine's "Truck of the Year." Motor Trend admired how the new variant handled its independent front suspension as if it were a small sports car. They also praised the quietness of its front-drive gears, among others.
- First sold in North America in 1972, two generations of the Chevrolet LUV were released in the market until 1981, the same year as the Chevrolet S-10 was introduced. However, production of the second-generation LUV continued in South America until 1988, when a third generation was released in the region.
- The third-generation Chevrolet LUV was based on the Japanese-market Isuzu Faster and Isuzu Rodeo pickup trucks, and it lasted from 2005 until the fourth and last generation was introduced. The last of the series, however, is now a rebadged version of the Isuzu D-Max.
- Motorcity, an animated television series about a group of hot-rod wielding rebels that is currently aired on Disney XD, originally had a character named Luv after the Chevrolet mini-truck. However, right before they released the pilot episode, the creators changed his name to Dutch Gordy. This character is known among the show's fans as the techie artist among the rebel group.