Facts About the Volkswagen Touareg
The Volkswagen Touareg is a pretty awesome crossover SUV, but the vehicle's name is a mystery to most of us. Apparently, Volkswagen named it after the Tuareg people, nomads who inhabit the Saharan interior of North Africa. Most people would probably associate them with veil covered characters that are typically seen in movies that are set in desert landscapes. If Volkswagen wanted to associate their SUV with toughness and grit, then the Tuareg folk are probably one of the toughest in the world.
The Touareg is part of a new line of SUVs that were designed to perform well off-road, yet handle like a sports car when on roads and highways. It was actually born out of the Volkswagen Group PL71 platform, which was co-developed by Audi and Porsche, and is used in vehicles like the Porsche Cayenne, and Audi Q7. Although a lot of styling and technical differences can be seen in all three SUVs, they're all made in the same plant in Bratislava, Slovakia.
If you've seen the marketing ads that Volkswagen put out for the Touareg, you'll see that they've playfully set it up against their own vehicles. One ad even featured a Volkswagen Beetle that's stuck in the snow bank while a Touareg goes by effortlessly.
Because of this SUV's strong performance and popularity, it's been used in a couple of off-road races such as the Baja 1000 and the Dakar rally. It has won a couple of races already and is a strong contender in future ones because of its dominating performance.
As part of its launch campaign, Volkswagen actually featured the Touareg in an interactive stunt simulator in their website that coincided with the launch of the movie The Bourne Ultimatum. Folks can maneuver the Touareg through explosions and stunts with full control of speed, sound effects, and camera angles. You won't want to do the same to your Touareg in real life.
If you need further proof of that the Touareg is the best SUV in its class then just check out the awards that it took when it came out. It was named as Overlander's 2003 4WD of the Year, Car and Driver magazine's Best Luxury SUV for 2003, Motor Trend magazine's SUV of the Year for 2004, and as "Four Wheeler" magazine's Four Wheeler of the Year for 2005.