GM Design Chief Confident of Second Coming for Sedans

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After sedans have lost their significance in the automotive industry in the last few years, designers of pickup trucks, SUVs, and crossovers took advantage and released out of this world technology to make their creations the new go-to vehicles for consumers.

And the bigger models seemed to be successful as automakers slowly dropped sedan models from their lineups. Among those that fell victim to the shift in consumer preferences are the Ford Taurus, Focus, and Fiesta, as well as the Chevy Cruze.

In 2019, at least 4.5 million sedans have been sold in the United States.

But, according to a report by GM Authority, industry experts are convinced sedans are not going away completely. In fact, General Motors’ design chief Michael Simcoe claims that demand for the sedan is eventually going to return. But that at the end of the day, consumers will still go for vehicles with superior styling that “their neighbors admire.”

Based on statistical data, however, a fairly huge amount of sedan owners is not joining the SUV and crossover bandwagon. A study reports that 42 percent of previous Focus and Cruze owners did not upgrade to a bigger vehicle. Instead, they got cars from other automakers, which include the Honda Civic and Toyota Corolla among popular choices. Incidentally, both models are also part of the list of 10 best-selling models in the United States.

While the sedan’s future has been topsy-turvy as of late, the reliable vehicle still accounts for a significant amount of car sales to this day. So far, in 2019, at least 4.5 million sedans have been sold in the United States. But if automakers want to put sedans back on the map, it’s not entirely about obliterating SUVs, crossovers, or trucks. It’s more about improving the styling of these cars to make people want to start buying them again.

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Staff Writers

In the Garage with is an online blog dedicated to bringing DIYers and devoted car enthusiasts up to date with topical automotive news and lifestyle content. Our writers live and breathe automotive, taking the guess work out of car repairs with how-to content that helps owners get back on the road and keep driving.

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