Who Is Lee Iacocca?

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Iacocca’s Birth

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Iacocca’s Beginnings

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How did Iacocca start in the automotive industry?

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Milestones at Ford

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[{"selector":"#anim-7f5116d2-dcbe-4265-af8f-8bf3cc5b8b86","keyframes":{"transform":["translate3d(343.02319%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":3500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-154f195a-58ed-45ef-b50e-1b2636f19df9","keyframes":{"opacity":[0,1]},"delay":3500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44ea6d7d-4d1c-43de-aab5-12c92813e7a8","keyframes":{"transform":["translate3d(292.30768%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":3500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Engineer 1946 Assistant Sales Manager 1960 Vice-President and General Manager (Ford Division) 1960-1965 Vice-President (Car and Truck Group) 1965-1970 1967-1970 Executive Vice-President President 1970-1978

Milestones and Issues with Chrysler

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[{"selector":"#anim-5912d779-6cd6-4a1e-a80f-5b33d966ea89","keyframes":{"transform":["translate3d(-161.97182%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] President, CEO, and Chairman 1978-1992 Retirement 1992 Sued Chrysler because it stopped him from exercising stock options. Was countersued for supposedly helping a hostile takeover by Kirk Kerkorian. 1995 Settled lawsuits with Chrysler. 1996 2005 Briefly returned as a pitchman for Chrysler’s Employee Pricing Plus program.

56 For ’56

[{"selector":"#anim-d84600d6-163f-46f6-9e06-de59ba63844a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f72ec34d-9494-4ee9-b0fa-c9f374b19df5","keyframes":{"transform":["translate3d(0px, -298.3091%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b5f8cab-0e31-4953-be0d-9477fe162111","keyframes":{"opacity":[0,1]},"delay":1500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6af026cc-2a5f-42a4-8b74-0e88fba7c102","keyframes":{"opacity":[0,1]},"delay":2500,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2d70576d-9cc4-4196-9fde-d2228bb993a9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":2500,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] His 56 for '56 campaign offered an irresistible payment plan for 1956 Ford models: A 20 percent down payment and a monthly payment of $56 for three years. Iacocca's spectacularly successfully sales campaign went nationwide. Image credit: Ford

Father of the Ford Mustang

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Mercury Revival

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Ford’s Return to Racing

[{"selector":"#anim-93b3449c-6853-45d7-846f-b1030b78847d","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0067dd2b-acf0-45a0-9922-0bf2f9ff3ec7","keyframes":{"transform":["translate3d(-112.80487%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-843df235-96d4-4bfd-9cfb-074d0ea6510a","keyframes":{"opacity":[0,1]},"delay":1500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Ford had always wanted to show off at the races. Iacocca supported the creation of the Ford GT40 , which quickly claimed several championships. Video credit: Petersen Automotive Museum | Youtube

Bailing Out Chrysler

[{"selector":"#anim-0103c623-7625-4116-9daa-c6b32a6981b0","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccb9211c-2dfa-458c-9cb2-cea6d3ca9d51","keyframes":{"transform":["translate3d(0px, -302.60046%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-808463cb-dc03-495c-b6f2-877f29e2f952","keyframes":{"opacity":[0,1]},"delay":1500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7468cd5f-d935-4982-a687-f7a6f5842c76","keyframes":{"opacity":[0,1]},"delay":2500,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7faa1dc2-4cbc-46d3-a145-cc74c146ce4f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":2500,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] When Iacocca joined Chrysler in 1979, it was on the verge of bankruptcy. He persuaded the US Congress to enact a crucial loan guarantee. This helped bring Chrysler back from the brink . Image credit: CNN

Lee Iacocca Is Chrysler

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From Mini-Max to Minivan

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Affordable, Compact K-Cars

[{"selector":"#anim-de2e7caa-3707-4c3f-bcbc-6fb1f58ad53a","keyframes":{"opacity":[0,1]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9229d80f-94f4-4a86-8a41-9c326aafa6d6","keyframes":{"transform":["translate3d(110.88235%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b7caaa1-2d94-4044-b86e-78cd32ac84f2","keyframes":{"opacity":[0,1]},"delay":2500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Video credit: King Rose Archives | Youtube Iacocca also wanted a series of fuel-efficient and cost-saving compact cars. This led to the highly popular K-Cars: the Dodge Aries and Plymouth Reliant .

After Chrysler

[{"selector":"#anim-9ce40c48-6a9c-4211-912a-63bfadef3120","keyframes":{"transform":["translate3d(-172.30771%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc28bfd3-2f5c-429d-9bf5-629d4292e26d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2d4e03c-2c27-483a-9e2e-6832245c2138","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5aa35283-4440-4932-996f-9bfc9fb28dcf","keyframes":{"opacity":[0,1]},"delay":1500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cf5d381-1953-4f04-89bf-c3039f903086","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb5ad2c8-f2c0-4592-b529-0f97bb835edf","keyframes":{"transform":["translate3d(-113.54467%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] After retiring in 1992, Iacocca invested in various ventures ranging from electric bikes to olive oil. He also championed diabetes research . Image credit: Bloomberg

“If you can find a better car, buy it. I’m not asking you to buy any car on faith. I want you to compare.” - Lee Iacocca

[{"selector":"#anim-6bfe7160-3a37-45a4-be6e-658a5afc16a3","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-783aa064-b40a-4af3-994f-f39bf0cc5e86","keyframes":{"transform":["translate3d(0px, -143.67993%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-efca12fe-54f4-4c65-81e1-fd39224d4c17","keyframes":{"opacity":[0,1]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-704f0bf2-a65d-4955-a685-493587f8fd12","keyframes":{"transform":["translate3d(-103.1496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Ford

Want to learn more about your Chrysler and its parts?

[{"selector":"#anim-af8d0de6-da7b-4910-9328-c1ecbfb9d3c1","keyframes":{"opacity":[0,1]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5f0e034-35a5-4d1e-be25-8f2eb65be235","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12fe2281-29a9-403d-9a76-574d83d69620","keyframes":{"opacity":[0,1]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c431c35-ef28-4a2c-985c-71b8c7e10578","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac657b76-beae-4d6e-b526-d612540b3072","keyframes":{"opacity":[0,1]},"delay":2500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64cb08a6-da93-4333-a64d-c54ce05ade44","keyframes":{"opacity":[0,1]},"delay":2500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Check out our blog for all things Chrysler