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Image Credit: Toyota USA Newsroom

After sales were discontinued in 1972, the

Toyota Crown

is set to make an epic comeback in the US market in 2023.

Video Credit: Toyota USA Newsroom

Japan’s longest-running passenger car model will return as a

Image Credit: Toyota USA Newsroom

mid-size luxury car.

The former four-door saloon has been reinvented as a hybrid sedan with two powertrain options, making it Toyota’s 16th electrified vehicle.

Image Credit: Toyota USA Newsroom

The Crown will be available in three trim levels: XLE, Limited, and Platinum.

The XLE and Limited models will sport an electronically controlled CVT一both with 2.5-liter engines.

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These models have an EPA-estimated 41 mpg city/highway rating.

A modified nickel-metal hydride battery

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will support the Crown for a more responsive acceleration at low speeds and a satisfying driving feel.

THE TOYOTA CROWN COMEBACK

BACK ON TRACK

Crown Platinum

Video Credit: Toyota USA Newsroom

Meanwhile, the

will be the only trim with a direct-shift, six-speed automatic transmission.

THE TOYOTA CROWN COMEBACK

BACK ON TRACK

The Crown Platinum will also be the first vehicle to feature Toyota’s all-new

Image Credit: Toyota USA Newsroom

It has an estimated 340 net hp and net 400 lb-ft. of torque.

Hybrid MAX System.

The Hybrid MAX powertrain will take the Crown from 0-60 in 5.7 seconds and give it an EPA-estimated 30 mpg combined city/highway rating.

Image Credit: Toyota USA Newsroom

BACK ON TRACK

As for the overall style, the Crown bears little to no resemblance to the previous models that occupied American streets more than  50 years ago.

Image Credit: Toyota USA Newsroom

THE TOYOTA CROWN COMEBACK

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The 2023 Crown was assembled around a version of the Toyota New Global Architecture (TNGA)  K platform that created the Avalon, Camry, and Highlander.

The TNGA cuts production costs by 20% while providing vehicles with improved chassis stiffness, handling, and forward visibility.

The redesign will also feature Toyota’s  new multimedia system一a high-definition touchscreen backed with smart controls and Drive Connect Cloud Navigation.

Image Credit: Toyota USA Newsroom

All Crown models will sport a crossover-like ride height and a standard dual zone climate control.

Want to take one for a spin? You still have a couple of months before it hits the market.

The reimagined Toyota Crown is expected to turn heads this year.

Video Credit: Toyota USA Newsroom

Why not keep your trusty Toyota performance-ready while you wait?

Video Credit: Toyota USA Newsroom