{"id":182768,"date":"2025-09-23T18:37:11","date_gmt":"2025-09-24T01:37:11","guid":{"rendered":"https:\/\/www.carparts.com\/blog\/?p=182768"},"modified":"2025-09-23T18:37:13","modified_gmt":"2025-09-24T01:37:13","slug":"how-much-does-your-car-dealer-earn-with-sales-of-new-cars","status":"publish","type":"post","link":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/","title":{"rendered":"How Much Does Your Car Dealer Earn With Sales of New Cars?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"summary-widget\">\n    <h3>Summary<\/h3>\n    <ul class=\"summary-grid\">\n            <li class=\"summary-grid-list\">\n            <div class=\"sm-item\">\n\n                                    <p class=\"sm-title\">\n                        Car dealerships usually earn less than 8.7 percent of the invoice price on a new car.                    <\/p>\n                \n            <\/div>\n        <\/li>\n            <li class=\"summary-grid-list\">\n            <div class=\"sm-item\">\n\n                                    <p class=\"sm-title\">\n                        The dealer margin is the difference between the car&rsquo;s invoice price and the sale price.                    <\/p>\n                \n            <\/div>\n        <\/li>\n            <li class=\"summary-grid-list\">\n            <div class=\"sm-item\">\n\n                                    <p class=\"sm-title\">\n                        Most of a dealership&rsquo;s earnings come from maintenance and service fees, extended warranty contracts, volume bonuses, dealer holdbacks, and other financial assistance from manufacturers.                    <\/p>\n                \n            <\/div>\n        <\/li>\n            <li class=\"summary-grid-list\">\n            <div class=\"sm-item\">\n\n                                    <p class=\"sm-title\">\n                        Car dealers use their earnings to pay for operating costs like adverts, maintaining and repairing the building&rsquo;s premises, and paying the employees.                    <\/p>\n                \n            <\/div>\n        <\/li>\n            <li class=\"summary-grid-list\">\n            <div class=\"sm-item\">\n\n                                    <p class=\"sm-title\">\n                        Ask for a price between 3% and 8% of the invoice price.                    <\/p>\n                \n            <\/div>\n        <\/li>\n        <\/ul>\n<\/div>\n\n\n\n\n\n<p>The price tag of a brand-new car rises with each passing year. Surely, dealerships have been raking in the cash? How much does a car dealer make whenever they successfully close a deal on a new car? And how can you use this knowledge to secure the best deal for yourself?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Do Dealerships Make on New Cars?<\/h2>\n\n\n\n<p>When a dealer successfully sells a new vehicle, they usually earn <strong>less than 8.7% of the invoice price<\/strong>. The manufacturer takes the lion&rsquo;s share of the money paid for the car.<\/p>\n\n\n\n<p>The <strong>invoice price<\/strong> is what car dealers (and other retailers that directly sell to customers) pay the manufacturer for the product. It&rsquo;s different from the manufacturer&rsquo;s suggested retail price (MSRP), which is the price the carmaker advises the dealer to sell the product. MSRP is better known as sticker price.<\/p>\n\n\n\n<p>You can ask your dealership for a copy of the invoice price report for your new car. The document records the profit the dealer earned from the sale. It also breaks down the fees, finance rates, and lease rates to give you a better idea of the specifics you&rsquo;re paying for. The report will also cover local incentives applied to your purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Dealer Margin?<\/h2>\n\n\n\n<p>The <strong>dealer margin<\/strong> is the difference between the car&rsquo;s invoice price and its sale price. It&rsquo;s usually the direct profit made by the car dealership on selling a new car.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do Car Dealerships Earn Their Keep?<\/h2>\n\n\n\n<p>New car sales account for roughly 30% of the gross profits of a typical car dealership. The rest of the dealer&rsquo;s earnings come from different sources of income.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Maintenance and Service Fees<\/h3>\n\n\n\n<p>Car dealers get most of their earnings from the fees they charge for maintaining and servicing vehicles purchased from them. If the car develops a mechanical issue, its owner often returns it to the dealership that sold it for repairs.&nbsp;<\/p>\n\n\n\n<p>Dealerships can repair and replace old and damaged parts like<a href=\"https:\/\/www.carparts.com\/battery\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"batteries\">batteries<\/a>,<a href=\"https:\/\/www.carparts.com\/brake-pad-set\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"brake pads\">brake pads<\/a>, and<a href=\"https:\/\/www.carparts.com\/wiper-blade\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"windshield wiper blades\">windshield wiper blades<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Volume Bonus<\/h3>\n\n\n\n<p>Have you ever wondered why dealers loudly insist they&rsquo;re taking a loss when selling a car below invoice cost to you?&nbsp;<\/p>\n\n\n\n<p>They&rsquo;re not lying about losing money on the sale of discounted vehicles. However, they&rsquo;re leaving out the part where they receive volume bonuses from the car manufacturer that might offset the loss of profit.<\/p>\n\n\n\n<p>A <strong>volume bonus<\/strong> is a reward incentive for dealers to meet or surpass specific sales targets within a set period. While it often takes the form of cash, it might also include non-monetary rewards like paid vacation trips.<\/p>\n\n\n\n<p>Volume bonuses are usually tied to the car dealership&rsquo;s sales volume or revenue goals. The more cars sold or the higher the revenue goals met, the bigger the volume bonus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dealer Holdback<\/h3>\n\n\n\n<p>Car dealerships might also receive a dealer holdback when they sell a new vehicle. The dealer holdback is a percentage of either the MSRP or invoice price, and the manufacturer pays it to the dealer after a successful sale.<\/p>\n\n\n\n<p>Dealer holdbacks provide several benefits to car dealerships. First, they open the door for loans. Car dealerships pay for the cars they sell to customers with loans based on an invoiced amount. The bigger the invoice, the bigger the loan they can take. Anything that increases the invoice will increase the loan, and the dealer holdback is part of the invoice.<\/p>\n\n\n\n<p>Second, dealer holdbacks can improve the dealership&rsquo;s earnings by inflating the cost of the business. Sales personnel receive commissions according to the gross profit made on each sale. Holdbacks reduce the gross profit, which in turn decreases the commissions paid to the salespersons.<\/p>\n\n\n\n<p>Last but not least, dealer holdbacks allow dealerships to offer and sell cars at invoice prices or close to such price tags while still earning a profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other Financial Assistance From Car Manufacturers<\/h3>\n\n\n\n<p>Dealer holdbacks are the most common way for the manufacturers to help dealerships keep the lights on. There are other types of credit and holdbacks available, some publicly known and others hidden from the public. However, they all reduce the vehicle&rsquo;s net cost to the dealer.<\/p>\n\n\n\n<p>Examples of manufacturer-provided financial assistance include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising credits<\/li>\n\n\n\n<li>Flooring assistance<\/li>\n\n\n\n<li>Floor interest reserve<\/li>\n\n\n\n<li>Floor plan allowance<\/li>\n\n\n\n<li>Transfer balance<\/li>\n\n\n\n<li>Wholesale reserve<\/li>\n\n\n\n<li>Wholesale credits<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Other Income Sources<\/h3>\n\n\n\n<p>Other sources of income for car dealerships include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auto insurance<\/li>\n\n\n\n<li>Financing<\/li>\n\n\n\n<li>Car add-ons<\/li>\n\n\n\n<li>Extended warranty contracts<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What are the Usual Expenses of a Car Dealership?<\/h2>\n\n\n\n<p>Car dealerships use their earnings to pay for various operating costs, such as the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertisement fees<\/li>\n\n\n\n<li>Building maintenance and repair<\/li>\n\n\n\n<li>Salaries for the employees<\/li>\n\n\n\n<li>Showroom lease<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tips on Getting Good Deals on New Cars<\/h2>\n\n\n\n<p>You now know that dealerships only get a slim profit margin on new car sales. However, you can still get a good deal from them.<\/p>\n\n\n\n<p>It&rsquo;s recommended to ask for a price between 3% and 8% above the invoice price, somewhere between the invoice price and the MSRP. Most dealers will agree to such a deal because they get enough profit from it.<\/p>\n\n\n\n<p>Furthermore, avoid bringing up dealer holdbacks during negotiations. Car dealerships are very protective of that particular source of income. If you want to haggle over prices, focus on the incentives instead of the holdbacks.<br>Hopefully, you can get a fair and good price on your new car. If that&rsquo;s not up to your speed, consider getting an older vehicle. There are many <a href=\"https:\/\/www.carparts.com\/blog\/what-happens-to-unsold-new-cars-at-a-dealership\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"unsold new cars\">unsold new cars<\/a> that the car dealership might offer at discounted prices.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The price tag of a brand-new car rises with each passing year. Surely, dealerships have been raking in the cash?&#8230; <a href=\"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":1651,"featured_media":73525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53,3768],"tags":[],"ppma_author":[2607,3742],"class_list":{"0":"post-182768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-features","8":"category-lifestyle","9":"entry"},"acf":{"adrotate_specific_mobile_ad":"","adrotate_specific_desktop_ad":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much Does Your Car Dealer Earn With Sales of New Cars? - In The Garage with CarParts.com<\/title>\n<meta name=\"description\" content=\"How much do car dealerships earn on new car sales? The knowledge can help you get a fair deal when you buy a new car.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does Your Car Dealer Earn With Sales of New Cars? - In The Garage with CarParts.com\" \/>\n<meta property=\"og:description\" content=\"How much do car dealerships earn on new car sales? The knowledge can help you get a fair deal when you buy a new car.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/\" \/>\n<meta property=\"og:site_name\" content=\"In The Garage with CarParts.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carpartscom\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/carpartscom\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T01:37:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T01:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CarParts.com Research Team, Anthony Harlin, ASE Certified Master Automobile Technician\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/CarPartscom\" \/>\n<meta name=\"twitter:site\" content=\"@carpartscom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CarParts.com Research Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/\"},\"author\":[{\"@type\":\"Person\",\"$id\":\"1651\",\"name\":\"CarParts.com Research Team\",\"jobTitle\":\"Expert Automotive Writer\",\"description\":\"The CarParts.com Research Team is composed of experienced automotive and tech writers working with (ASE)-certified automobile technicians and automotive journalists to bring up-to-date, helpful information to car owners in the US. Guided by CarParts.com&#039;s thorough editorial process, our team strives to produce guides and resources DIYers and casual car owners can trust.\",\"knowsAbout\":\"Auto Repair, Car Maintenance, Auto Parts, Car Reviews\",\"publishingPrinciples\":\"\\\/blog\\\/our-team\\\/\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/author\\\/thecpteam\\\/\",\"sameAs\":\"https:\\\/\\\/www.facebook.com\\\/carpartscom, https:\\\/\\\/twitter.com\\\/CarPartscom, https:\\\/\\\/www.youtube.com\\\/@CarPartscomOfficial\\\/, https:\\\/\\\/www.instagram.com\\\/carpartscom\\\/\"},{\"@type\":\"Person\",\"$id\":\"1651\",\"name\":\"Anthony Harlin\",\"jobTitle\":\"ASE Master Automobile Technician\",\"description\":\"Tony Harlin is a Master Gas and Diesel Diagnostic Technician with over 18 years of experience. He works full-time at a large independent automotive shop as a driveability and repair technician working on all types of vehicles with a focus on diesels. ASE certifications include A1-A9, L1 and L2, as well as X1.\",\"knowsAbout\":\"Auto Repair, Car Maintenance, Auto Parts, Car Reviews\",\"publishingPrinciples\":\"\\\/blog\\\/our-team\\\/\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/author\\\/anthonyharlin\\\/\",\"sameAs\":\"https:\\\/\\\/youtube.com\\\/c\\\/nutsboltswithtone, https:\\\/\\\/www.instagram.com\\\/nuts_n_bolts_with_tone\\\/, https:\\\/\\\/vm.tiktok.com\\\/ZMeESTrYT\\\/\"}],\"headline\":\"How Much Does Your Car Dealer Earn With Sales of New Cars?\",\"datePublished\":\"2025-09-24T01:37:11+00:00\",\"dateModified\":\"2025-09-24T01:37:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/\"},\"wordCount\":929,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Couple-shaking-hands-at-car-dealership-scaled.jpg\",\"articleSection\":[\"Features\",\"Lifestyle\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/\",\"name\":\"How Much Does Your Car Dealer Earn With Sales of New Cars? - In The Garage with CarParts.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Couple-shaking-hands-at-car-dealership-scaled.jpg\",\"datePublished\":\"2025-09-24T01:37:11+00:00\",\"dateModified\":\"2025-09-24T01:37:13+00:00\",\"description\":\"How much do car dealerships earn on new car sales? The knowledge can help you get a fair deal when you buy a new car.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Couple-shaking-hands-at-car-dealership-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Couple-shaking-hands-at-car-dealership-scaled.jpg\",\"width\":2048,\"height\":1366,\"caption\":\"Couple shaking hands at car dealership\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/\",\"name\":\"In The Garage with CarParts.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#organization\",\"name\":\"CarParts.com\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cp-itg-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cp-itg-logo.png\",\"width\":2048,\"height\":398,\"caption\":\"CarParts.com\"},\"image\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/carpartscom\",\"https:\\\/\\\/x.com\\\/carpartscom\",\"https:\\\/\\\/www.instagram.com\\\/carpartscom\",\"https:\\\/\\\/www.youtube.com\\\/@CarPartscomOfficial\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/#\\\/schema\\\/person\\\/9f8a8b00e1b9f62f86295617b525e1f0\",\"name\":\"CarParts.com Research Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/thecpteam.jpg485c93be26f8b27acc17cbe4a2313397\",\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/thecpteam.jpg\",\"contentUrl\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/thecpteam.jpg\",\"caption\":\"CarParts.com Research Team\"},\"description\":\"The CarParts.com Research Team is composed of experienced automotive and tech writers working with (ASE)-certified automobile technicians and automotive journalists to bring up-to-date, helpful information to car owners in the US. Guided by CarParts.com's thorough editorial process, our team strives to produce guides and resources DIYers and casual car owners can trust.\",\"sameAs\":[\"https:\\\/\\\/www.carparts.com\\\/blog\\\/author\\\/thecpteam\\\/\",\"https:\\\/\\\/www.facebook.com\\\/carpartscom\",\"https:\\\/\\\/www.instagram.com\\\/carpartscom\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/CarPartscom\",\"https:\\\/\\\/www.youtube.com\\\/@CarPartscomOfficial\\\/\"],\"url\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/author\\\/thecpteam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Much Does Your Car Dealer Earn With Sales of New Cars? - In The Garage with CarParts.com","description":"How much do car dealerships earn on new car sales? The knowledge can help you get a fair deal when you buy a new car.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/","og_locale":"en_US","og_type":"article","og_title":"How Much Does Your Car Dealer Earn With Sales of New Cars? - In The Garage with CarParts.com","og_description":"How much do car dealerships earn on new car sales? The knowledge can help you get a fair deal when you buy a new car.","og_url":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/","og_site_name":"In The Garage with CarParts.com","article_publisher":"https:\/\/www.facebook.com\/carpartscom","article_author":"https:\/\/www.facebook.com\/carpartscom","article_published_time":"2025-09-24T01:37:11+00:00","article_modified_time":"2025-09-24T01:37:13+00:00","og_image":[{"width":2048,"height":1366,"url":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg","type":"image\/jpeg"}],"author":"CarParts.com Research Team, Anthony Harlin, ASE Certified Master Automobile Technician","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/CarPartscom","twitter_site":"@carpartscom","twitter_misc":{"Written by":"CarParts.com Research Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/#article","isPartOf":{"@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/"},"author":[{"@type":"Person","$id":"1651","name":"CarParts.com Research Team","jobTitle":"Expert Automotive Writer","description":"The CarParts.com Research Team is composed of experienced automotive and tech writers working with (ASE)-certified automobile technicians and automotive journalists to bring up-to-date, helpful information to car owners in the US. Guided by CarParts.com&#039;s thorough editorial process, our team strives to produce guides and resources DIYers and casual car owners can trust.","knowsAbout":"Auto Repair, Car Maintenance, Auto Parts, Car Reviews","publishingPrinciples":"\/blog\/our-team\/","url":"https:\/\/www.carparts.com\/blog\/author\/thecpteam\/","sameAs":"https:\/\/www.facebook.com\/carpartscom, https:\/\/twitter.com\/CarPartscom, https:\/\/www.youtube.com\/@CarPartscomOfficial\/, https:\/\/www.instagram.com\/carpartscom\/"},{"@type":"Person","$id":"1651","name":"Anthony Harlin","jobTitle":"ASE Master Automobile Technician","description":"Tony Harlin is a Master Gas and Diesel Diagnostic Technician with over 18 years of experience. He works full-time at a large independent automotive shop as a driveability and repair technician working on all types of vehicles with a focus on diesels. ASE certifications include A1-A9, L1 and L2, as well as X1.","knowsAbout":"Auto Repair, Car Maintenance, Auto Parts, Car Reviews","publishingPrinciples":"\/blog\/our-team\/","url":"https:\/\/www.carparts.com\/blog\/author\/anthonyharlin\/","sameAs":"https:\/\/youtube.com\/c\/nutsboltswithtone, https:\/\/www.instagram.com\/nuts_n_bolts_with_tone\/, https:\/\/vm.tiktok.com\/ZMeESTrYT\/"}],"headline":"How Much Does Your Car Dealer Earn With Sales of New Cars?","datePublished":"2025-09-24T01:37:11+00:00","dateModified":"2025-09-24T01:37:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/"},"wordCount":929,"commentCount":0,"publisher":{"@id":"https:\/\/www.carparts.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/#primaryimage"},"thumbnailUrl":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg","articleSection":["Features","Lifestyle"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/","url":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/","name":"How Much Does Your Car Dealer Earn With Sales of New Cars? - In The Garage with CarParts.com","isPartOf":{"@id":"https:\/\/www.carparts.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/#primaryimage"},"image":{"@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/#primaryimage"},"thumbnailUrl":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg","datePublished":"2025-09-24T01:37:11+00:00","dateModified":"2025-09-24T01:37:13+00:00","description":"How much do car dealerships earn on new car sales? The knowledge can help you get a fair deal when you buy a new car.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carparts.com\/blog\/how-much-does-your-car-dealer-earn-with-sales-of-new-cars\/#primaryimage","url":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg","contentUrl":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg","width":2048,"height":1366,"caption":"Couple shaking hands at car dealership"},{"@type":"WebSite","@id":"https:\/\/www.carparts.com\/blog\/#website","url":"https:\/\/www.carparts.com\/blog\/","name":"In The Garage with CarParts.com","description":"","publisher":{"@id":"https:\/\/www.carparts.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.carparts.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.carparts.com\/blog\/#organization","name":"CarParts.com","url":"https:\/\/www.carparts.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carparts.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2025\/03\/cp-itg-logo.png","contentUrl":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2025\/03\/cp-itg-logo.png","width":2048,"height":398,"caption":"CarParts.com"},"image":{"@id":"https:\/\/www.carparts.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/carpartscom","https:\/\/x.com\/carpartscom","https:\/\/www.instagram.com\/carpartscom","https:\/\/www.youtube.com\/@CarPartscomOfficial\/"]},{"@type":"Person","@id":"https:\/\/www.carparts.com\/blog\/#\/schema\/person\/9f8a8b00e1b9f62f86295617b525e1f0","name":"CarParts.com Research Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2024\/04\/thecpteam.jpg485c93be26f8b27acc17cbe4a2313397","url":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2024\/04\/thecpteam.jpg","contentUrl":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2024\/04\/thecpteam.jpg","caption":"CarParts.com Research Team"},"description":"The CarParts.com Research Team is composed of experienced automotive and tech writers working with (ASE)-certified automobile technicians and automotive journalists to bring up-to-date, helpful information to car owners in the US. Guided by CarParts.com's thorough editorial process, our team strives to produce guides and resources DIYers and casual car owners can trust.","sameAs":["https:\/\/www.carparts.com\/blog\/author\/thecpteam\/","https:\/\/www.facebook.com\/carpartscom","https:\/\/www.instagram.com\/carpartscom\/","https:\/\/x.com\/https:\/\/twitter.com\/CarPartscom","https:\/\/www.youtube.com\/@CarPartscomOfficial\/"],"url":"https:\/\/www.carparts.com\/blog\/author\/thecpteam\/"}]}},"featured_image_src":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg","featured_image_src_square":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2022\/09\/Couple-shaking-hands-at-car-dealership-scaled.jpg","author_info":{"display_name":"CarParts.com Research Team","author_link":"https:\/\/www.carparts.com\/blog\/author\/thecpteam\/"},"authors":[{"term_id":2607,"user_id":1651,"is_guest":0,"slug":"thecpteam","display_name":"CarParts.com Research Team","avatar_url":{"url":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2024\/04\/thecpteam.jpg","url2x":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2024\/04\/thecpteam.jpg"},"author_category":"","user_url":"https:\/\/www.carparts.com\/blog\/author\/thecpteam\/","last_name":"","first_name":"CarParts.com Research Team","job_title":"","description":"The CarParts.com Research Team is composed of experienced automotive and tech writers working with (ASE)-certified automobile technicians and automotive journalists to bring up-to-date, helpful information to car owners in the US. Guided by CarParts.com's thorough editorial process, our team strives to produce guides and resources DIYers and casual car owners can trust."},{"term_id":3742,"user_id":1647,"is_guest":0,"slug":"anthonyharlin","display_name":"Anthony Harlin, ASE Certified Master Automobile Technician","avatar_url":{"url":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2023\/04\/anthony-harlin.png","url2x":"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2023\/04\/anthony-harlin.png"},"author_category":"","user_url":"https:\/\/www.carparts.com\/blog\/author\/anthonyharlin\/","last_name":"Harlin","first_name":"Anthony","job_title":"ASE Certified Master Automobile Technician","description":"Tony Harlin is a Master Gas and Diesel Diagnostic Technician with over 18 years of experience. He works full-time at a large independent automotive shop as a driveability and repair technician working on all types of vehicles with a focus on diesels. ASE certifications include A1-A9, L1 and L2, as well as X1.\r\n\r\nTony has a YouTube channel, \u201cNuts &amp; Bolts with Tone,\u201d with over 25,000 subscribers, devoted to automotive troubleshooting, repairs as well as tool demos and reviews. When not working on cars, Tony enjoys spending time with his three sons and wife in Sacramento, California.\r\n\r\n<strong>Credentials:<\/strong>\r\n\r\n<ul class=\"author-list\">\r\n<li><p>ASE A1-A9<\/p><\/li>\r\n<li><p>L1 &amp; L2 Advance Engine Performance Gas &amp; Diesel X1 Exhaust Systems<\/p><\/li>\r\n<\/ul>"}],"_links":{"self":[{"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/posts\/182768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/users\/1651"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/comments?post=182768"}],"version-history":[{"count":0,"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/posts\/182768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/media\/73525"}],"wp:attachment":[{"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/media?parent=182768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/categories?post=182768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/tags?post=182768"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.carparts.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=182768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}