{"id":2368,"date":"2019-07-30T20:57:25","date_gmt":"2019-07-31T03:57:25","guid":{"rendered":"https:\/\/blogv2prod.wpenginepowered.com\/blog\/?p=2368"},"modified":"2021-02-08T22:37:22","modified_gmt":"2021-02-09T06:37:22","slug":"mini-producing-bigger-cars","status":"publish","type":"post","link":"https:\/\/www.carparts.com\/blog\/mini-producing-bigger-cars\/","title":{"rendered":"Mini\u2019s Last-Ditch Effort to Survive in a World of SUVs"},"content":{"rendered":"\nReading Time: <\/span> 2<\/span> minutes<\/span><\/span>

After BMW Group merged the Mini brand with its X1 platform to develop the Countryman, Mini has completely struggled to reclaim its position in the market.<\/p>\n

And since it can’t be helped, especially with the continued dominance of SUVs in the industry, Mini wants to do whatever it could to stay relevant – even if it means churning “non-mini” models for consumers.<\/p>\n

In a recent interview with Automotive News during a Formula E race, BMW Group sales chief Pieter Nota shared that Mini is working on a strategy to turn around its US sales figures by offering bigger cars to Americans.<\/p>\n

\"\"
Mini is working on a strategy to turn around its US sales figures by offering bigger cars to Americans. | Pictured: A Mini Cooper exhibit booth<\/figcaption><\/figure>\n

“That’s a growing segment,” said Nota. “Without revealing anything, we will see growth in that segment.”<\/p>\n

And it looks like it’s not a totally a bad idea according to experts.<\/p>\n

Jeff Schuster, president of global forecasting at LMC Automotive shared his thoughts about Nota’s recent comments.<\/p>\n

“You see virtually every brand, including the super premiums, moving into these types of vehicles,” he said. And while “there is a core buyer for Mini, that group is not growing. So, moving into this segment could attract new buyers.”<\/p>\n

But aside from releasing crossovers, the brand is also believed to be expanding its portfolio to electric vehicles and performance cars. The performance cars are said to become part of Mini’s sub-portfolio, John Cooper Works.<\/p>\n

“We are optimistic that with the new models that will come, including the Mini Electric, but also John Cooper Works, we can see as healthy future for the Mini brand in the U.S.,” said Nota.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>After BMW Group merged the Mini brand with its X1 platform to develop the Countryman, Mini has completely struggled to… Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":2369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[54],"tags":[459],"ppma_author":[2607],"class_list":{"0":"post-2368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-mini","9":"entry"},"acf":{"adrotate_specific_mobile_ad":"","adrotate_specific_desktop_ad":""},"yoast_head":"\nMini\u2019s Last-Ditch Effort to Survive in a World of SUVs - In The Garage with CarParts.com<\/title>\n<meta name=\"description\" content=\"Due to the popularity of SUVs, Mini is working on a strategy to turn around its US sales figures by offering bigger cars to Americans. 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