{"id":23949,"date":"2021-03-12T16:00:00","date_gmt":"2021-03-13T00:00:00","guid":{"rendered":"https:\/\/blogv2prod.wpenginepowered.com\/blog\/?p=23949"},"modified":"2023-10-19T07:30:10","modified_gmt":"2023-10-19T14:30:10","slug":"jeep-considering-dropping-cherokee-name-for-good","status":"publish","type":"post","link":"https:\/\/www.carparts.com\/blog\/jeep-considering-dropping-cherokee-name-for-good\/","title":{"rendered":"Is Jeep Dropping the &#8220;Cherokee&#8221; Name for Good?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><style>.kadence-column_8b93f6-33 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8b93f6-33 > .kt-inside-inner-col,.kadence-column_8b93f6-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8b93f6-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8b93f6-33 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8b93f6-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8b93f6-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8b93f6-33{position:relative;}@media all and (max-width: 1024px){.kadence-column_8b93f6-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_8b93f6-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_8b93f6-33 qk-look-widget\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-ultimate-post-row ultp-block-9c3150  qk-main-wrap\"><div class=\"ultp-row-wrapper\"><div class=\"ultp-row-content\">\n<div class=\"wp-block-ultimate-post-column ultp-block-928675\"><div class=\"ultp-column-wrapper\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_88ad25-e5, .wp-block-kadence-advancedheading.kt-adv-heading_88ad25-e5[data-kb-block=\"kb-adv-heading_88ad25-e5\"]{text-align:center;font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_88ad25-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_88ad25-e5[data-kb-block=\"kb-adv-heading_88ad25-e5\"] mark.kt-highlight{font-family:Inter;font-weight:500;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_88ad25-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_88ad25-e5[data-kb-block=\"kb-adv-heading_88ad25-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading_88ad25-e5 summary-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_88ad25-e5\"><span>Summary<\/span><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>The principal chief of the Native American tribe said it&rsquo;s about time for Jeep to drop the Cherokee and Grand Cherokee names.&nbsp;<\/li><li>The name is based on the Cherokee people, native North Americans whose name is derived from a Creek word meaning &ldquo;people of different speech.&rdquo;<\/li><li>While it seems unlikely for the automaker to abandon two of its long-running names completely, it could be seen as a welcome development that both parties are open to conversations on the issue.<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Earlier this year, the Cherokee Nation in the United States criticized <a href=\"https:\/\/www.carparts.com\/jeep\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Jeep\">Jeep<\/a> for continuing to use the &ldquo;Cherokee&rdquo; and &ldquo;Grand Cherokee&rdquo; names on a number of its models. The principal chief of the Native American tribe said it&rsquo;s about time the automaker dropped the name from its portfolio.<\/p>\n\n\n\n<p>Shortly after,&nbsp; Carlo Tavares, CEO of Jeep&rsquo;s parent company Stellantis, told the Wall Street Journal in an interview that the company is currently in discussion with the tribe and that the company is &ldquo;ready to go to any point&rdquo; as the talks move forward.<\/p>\n\n\n\n<p>Tavares also expressed he&rsquo;s not sure &ldquo;if there is a real problem,&rdquo; before saying: &ldquo;If there is one, well, of course, we will solve it.&rdquo;<\/p>\n\n\n\n<p>Chuck Hoskin Jr., principal chief of the Cherokee Nation, told online publication Car and Driver in February that Jeep had failed to enter into what the tribe deems as &ldquo;meaningful dialogue&hellip; on cultural appropriateness.&rdquo;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2021\/03\/closeup-of-jeep-cherokee-emblem-1024x512.jpg\" alt=\"closeup of jeep cherokee emblem\" class=\"wp-image-23952\" srcset=\"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2021\/03\/closeup-of-jeep-cherokee-emblem-1024x512.jpg 1024w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2021\/03\/closeup-of-jeep-cherokee-emblem-300x150.jpg 300w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2021\/03\/closeup-of-jeep-cherokee-emblem-768x384.jpg 768w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2021\/03\/closeup-of-jeep-cherokee-emblem-150x75.jpg 150w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2021\/03\/closeup-of-jeep-cherokee-emblem.jpg 1532w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption>Jeep has been using the &ldquo;Cherokee&rdquo; name since 1974.<\/figcaption><\/figure>\n\n\n\n<p>He said: &ldquo;I&rsquo;m sure this comes from a palace that is well-intended, but it does not honor us by having our name plastered on the side of a car.&rdquo;<\/p>\n\n\n\n<p>A spokesperson for Stellantis, meanwhile, countered: &ldquo;Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess, and pride. We are, more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin, Jr.&rdquo;<\/p>\n\n\n\n<p>While it seems unlikely for the automaker to completely abandon two of its long-running names, it could be seen as a welcome development that both parties are open for conversations on the issue.<\/p>\n\n\n\n<p>Jeep has been using the &ldquo;Cherokee&rdquo; name since 1974, while the more popular &ldquo;Grand Cherokee&rdquo; model was introduced in 1993.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Earlier this year, the Cherokee Nation in the United States criticized Jeep for continuing to use the &ldquo;Cherokee&rdquo; and &ldquo;Grand&#8230; <a href=\"https:\/\/www.carparts.com\/blog\/jeep-considering-dropping-cherokee-name-for-good\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":23954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3874,54],"tags":[379],"ppma_author":[2607],"class_list":{"0":"post-23949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jeep","8":"category-news","9":"tag-jeep-cherokee","10":"entry"},"acf":{"adrotate_specific_mobile_ad":"","adrotate_specific_desktop_ad":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Jeep Dropping the &quot;Cherokee&quot; Name for Good? - In The Garage with CarParts.com<\/title>\n<meta name=\"description\" content=\"Stellantis CEO Carl Tavares says the company is in discussion with Cherokee Nation regarding the usage of the Cherokee name.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carparts.com\/blog\/jeep-considering-dropping-cherokee-name-for-good\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Jeep Dropping the &quot;Cherokee&quot; Name for Good? - In The Garage with CarParts.com\" \/>\n<meta property=\"og:description\" content=\"Stellantis CEO Carl Tavares says the company is in discussion with Cherokee Nation regarding the usage of the Cherokee name.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carparts.com\/blog\/jeep-considering-dropping-cherokee-name-for-good\/\" \/>\n<meta property=\"og:site_name\" content=\"In The Garage with CarParts.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carpartscom\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T14:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2021\/03\/white-jeep-cherokee-on-display.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@carpartscom\" \/>\n<meta name=\"twitter:site\" content=\"@carpartscom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/jeep-considering-dropping-cherokee-name-for-good\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.carparts.com\\\/blog\\\/jeep-considering-dropping-cherokee-name-for-good\\\/\"},\"author\":[{\"@type\":\"Person\",\"$id\":\"4\",\"name\":\"CarParts.com Research Team\",\"jobTitle\":\"Expert Automotive Writer\",\"description\":\"The CarParts.com Research Team is composed of experienced automotive and tech writers working with (ASE)-certified automobile technicians and automotive journalists to bring up-to-date, helpful information to car owners in the US. 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