{"id":7702,"date":"2020-03-06T17:37:35","date_gmt":"2020-03-07T01:37:35","guid":{"rendered":"https:\/\/blogv2prod.wpenginepowered.com\/blog\/?p=7702"},"modified":"2023-10-27T02:51:00","modified_gmt":"2023-10-27T09:51:00","slug":"bmw-unveils-new-logo-to-mixed-reactions","status":"publish","type":"post","link":"https:\/\/www.carparts.com\/blog\/bmw-unveils-new-logo-to-mixed-reactions\/","title":{"rendered":"BMW Unveils New Logo to Mixed Reactions"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><style>.kadence-column_4a2e5a-4f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4a2e5a-4f > .kt-inside-inner-col,.kadence-column_4a2e5a-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4a2e5a-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4a2e5a-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4a2e5a-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4a2e5a-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4a2e5a-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column_4a2e5a-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_4a2e5a-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_4a2e5a-4f qk-look-widget\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-ultimate-post-row ultp-block-979635  qk-main-wrap\"><div class=\"ultp-row-wrapper\"><div class=\"ultp-row-content\">\n<div class=\"wp-block-ultimate-post-column ultp-block-1442ff\"><div class=\"ultp-column-wrapper\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_ea561e-4c, .wp-block-kadence-advancedheading.kt-adv-heading_ea561e-4c[data-kb-block=\"kb-adv-heading_ea561e-4c\"]{text-align:center;font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ea561e-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_ea561e-4c[data-kb-block=\"kb-adv-heading_ea561e-4c\"] mark.kt-highlight{font-family:Inter;font-weight:500;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_ea561e-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_ea561e-4c[data-kb-block=\"kb-adv-heading_ea561e-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading_ea561e-4c summary-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ea561e-4c\"><span>Summary<\/span><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Following the rising trend of flat 2D designs, BMW unveiled a new logo that creates a different rendition of the old company logo. The new logo retains the circular shape and basic architecture of the old logo, but it sports the blue and white colors reminiscent of the Bavarian state where BMW originated.<\/li><li>The new BMW logo drew mixed reactions, and a spokesperson from BMW said it will not replace the current roundel seen on BMW cars.<\/li><li>BMW said the new badge is intended for media branding and will be used in addition to the classic logo. All online and offline communications will reportedly switch to it.<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Following the rising trend on flat 2D designs, BMW unveiled a new logo that creates a different rendition of the old company logo that&rsquo;s been around for more than a century.<\/p>\n\n\n\n<p>The new insignia made its debut on the BMW i4 concept this week and shows a very stark contrast from the iconic BMW badge.<\/p>\n\n\n\n<p>While it retained the circular shape and basic architecture of the logo, the new one noticeably sports the blue and white colors reminiscent of the Bavarian state where BMW originated.<\/p>\n\n\n\n<p>It also features a retro font that spells out BMW and the outer circle is no longer white but clear. This means the new badge will change its color according to the surface it is slapped on.<\/p>\n\n\n\n<p>The new logo drew mixed reactions from the public.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2020\/03\/new-bmw-logo-on-steering-wheel-of-bmw-i4-1024x683.jpg\" alt=\"New BMW logo on steering wheel of BMW i4\" class=\"wp-image-7704\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2020\/03\/new-bmw-logo-on-steering-wheel-of-bmw-i4-1024x683.jpg 1024w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2020\/03\/new-bmw-logo-on-steering-wheel-of-bmw-i4-300x200.jpg 300w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2020\/03\/new-bmw-logo-on-steering-wheel-of-bmw-i4-768x512.jpg 768w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2020\/03\/new-bmw-logo-on-steering-wheel-of-bmw-i4-600x400.jpg 600w, https:\/\/www.carparts.com\/blog\/wp-content\/uploads\/2020\/03\/new-bmw-logo-on-steering-wheel-of-bmw-i4.jpg 1530w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption> BMW  said the new badge is intended for media branding and will be used in addition to the classic logo.  | Source: <a href=\"https:\/\/www.press.bmwgroup.com\/global\/article\/detail\/T0306064EN\/bmw-concept-i4-stay-ahead-in-style\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"BMW\">BMW<\/a><\/figcaption><\/figure>\n\n\n\n<p>However, a spokesperson from BMW said it will not replace the current roundel seen on BMW cars. &ldquo;It won&rsquo;t be deployed in physically on cars&hellip; the existing logo remains in use there,&rdquo; he said.<\/p>\n\n\n\n<p>BMW also said the new badge is intended for media branding and will be used in addition to the classic logo, adding that the design is better suited to the digital age. The transparent ring, according to the company, future-proofs its online and offline identity.<\/p>\n\n\n\n<p>&ldquo;With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touchpoints in communication at which BMW will be present,&rdquo; BMW Senior Vice President Jens Thiemerit said.<\/p>\n\n\n\n<p>According to reports, BMW&rsquo;s transition to the new logo will begin now until the end of May 2021. All online and offline communications will reportedly switch to it, including those at trade fairs, motor shows, and other events.<\/p>\n\n\n\n<p>In 2018, Mini also changed its logo to a two-dimensional design, followed by Volkswagen last year.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Following the rising trend on flat 2D designs, BMW unveiled a new logo that creates a different rendition of the&#8230; <a href=\"https:\/\/www.carparts.com\/blog\/bmw-unveils-new-logo-to-mixed-reactions\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":7703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[54],"tags":[96],"ppma_author":[2607],"class_list":{"0":"post-7702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-bmw","9":"entry"},"acf":{"adrotate_specific_mobile_ad":"","adrotate_specific_desktop_ad":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW Unveils New Logo to Mixed Reactions - In The Garage with CarParts.com<\/title>\n<meta name=\"description\" content=\"BMW just introduced its new logo to the public but insists it will not appear on cars. 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