·
|
Net
sales for the fourth quarter ended December 31, 2007 were $37.3 million,
an increase of 1.4% from $36.8 million in the prior year
period. The sales growth primarily reflected higher website
traffic (unique visitors), offset by a lower conversion
rate.
|
·
|
Gross
profit was $12.7 million or 34% of net sales for the fourth quarter
of
2007 compared to $12.0 million or 33% of net sales for the fourth
quarter
of 2006. The year-over-year increase in gross margin was
primarily due to a 1.3% increase in online margins which resulted
from
higher prices on certain products, lower product costs from certain
suppliers and lower shipping costs.
|
·
|
Marketing
expense was $5.8 million or 16% of net sales for the fourth quarter
of
2007 compared to $5.0 million or 14% of net sales for the prior year
period. Marketing costs increased primarily due to a $0.3
million increase in paid search in the first half of the 2007 fourth
quarter. We continue to evaluate our investment in paid search
in order to balance our return on investment in marketing spend with
our
ability to drive organic traffic.
|
·
|
General
and administrative expense was $8.9 million or 24% of net sales for
the
fourth quarter of 2007 compared to $2.6 million or 7% of net sales
in the
prior year period. G&A expense increased over the same
period in the previous year primarily due to the inclusion of the
$3.9
million litigation settlement charge, an increase of $0.7 million
in costs
associated with the hiring of a new CEO, an increase of $0.4 million
in
severance expense related to recent management changes, and an increase
of
$0.2 million in share-based compensation
expense.
|
·
|
Capital
expenditures for the fourth quarter of 2007 totaled $1.5 million,
including $0.7 million of internally developed software and website
development costs.
|
·
|
Cash,
cash equivalents and short term investments were $42.0 million at
December
31, 2007.
|
·
|
Conversion
rate - The conversion rate in the fourth quarter of 2007 was 1.0%
compared
to 1.2% during the corresponding period of 2006. Conversion
based on our new measurement criteria remained stable at 1.2% for
the
third and fourth quarters of 2007.
|
·
|
Customer
acquisition cost - The customer acquisition cost in the fourth quarter
of
2007 was $10 per customer, compared to $9 during the corresponding
period
of 2006. The increase in customer acquisition cost was
primarily due to increased paid search costs in the current
quarter. Customer acquisition cost based on our new measurement
criteria was $8 per customer for the fourth quarter of 2007, compared
to
$5 for the third quarter of 2007.
|
·
|
Unique
visitors - The number of monthly unique visitors in the fourth quarter
of
2007 rose to 24 million, an increase of 20% compared to the fourth
quarter
of 2006. The increase primarily reflects increases in both paid
and organic search. Unique visitors based on our new
measurement criteria were 25 million for the fourth quarter of 2007,
compared to 24 million for the third quarter of
2007.
|
·
|
Orders
- The number of orders placed through our e-commerce websites was
approximately 238,000 orders in the fourth quarter of 2007 compared
to
241,000 in the corresponding period of 2006. The decrease in
orders was primarily a result of a decrease in conversion
rate. E-commerce orders based on our new measurement
criteria were 293,000 for the fourth quarter of 2007, compared to
297,000
for the third quarter of 2007.
|
·
|
Average
order value - The average order value of purchases on our websites
was
$118 during the fourth quarter of 2007, down from $119 during the
corresponding period of 2006. The reduction in average order
value was primarily the result of lower sales volume of higher value
products, in addition to promotional discounts offered in the fourth
quarter of 2007. Average order value based on our new
measurement criteria was $125 for the fourth quarter of 2007, compared
to
$127 for the third quarter of 2007.
|
-
|
Net
sales are expected to be in the range of approximately $38 million
to $40 million.
|
-
|
Adjusted
EBITDA is expected to be in the range of approximately $1.6 million
to $2.1 million.
|
|
|
Three
Months Ended
December
31,
|
|
|
Years
Ended
December
31,
|
|
||||||||||
|
|
2006
|
|
|
2007*
|
|
|
2006
|
|
|
2007*
|
|
||||
|
|
(in
thousands)
|
|
|||||||||||||
Net
income (loss)
|
|
$
|
(22)
|
|
|
$
|
(5,498)
|
|
|
$
|
3,496
|
|
|
$
|
(3,597)
|
|
Interest
(income) expense, net
|
|
|
560
|
|
|
(483)
|
|
|
|
1,510
|
|
|
(1,137)
|
|
||
Income
tax provision (benefit)
|
|
|
23
|
|
|
|
(771)
|
|
|
|
550
|
|
|
|
538
|
|
Amortization
of intangibles
|
|
|
2,055
|
|
|
|
2,099
|
|
|
|
5,092
|
|
|
|
8,350
|
|
Depreciation
and amortization
|
|
|
245
|
|
|
|
599
|
|
|
|
1,786
|
|
|
|
1,469
|
|
EBITDA
|
|
|
2,861
|
|
|
|
(4,054)
|
|
|
|
12,434
|
|
|
|
5,623
|
|
Share-based
compensation
|
|
|
349
|
|
|
|
612
|
|
|
|
856
|
|
|
|
2,174
|
|
Adjusted
EBITDA
|
|
$
|
3,210
|
|
|
$
|
(3,442)
|
|
|
$
|
13,290
|
|
|
$
|
7,797
|
|
|
December 31,
|
|||||||
|
2006
|
2007
|
||||||
Assets
|
|
|
||||||
Current
assets:
|
|
|
||||||
Cash
and cash equivalents
|
$ |
1,183
|
$ |
19,399
|
||||
Marketable
securities
|
—
|
22,650
|
||||||
Accounts
receivable, net
|
2,789
|
2,907
|
||||||
Inventory,
net
|
8,796
|
11,191
|
||||||
Deferred
income taxes
|
934
|
831
|
||||||
Prepaid
expenses and other current assets
|
1,149
|
1,808
|
||||||
|
||||||||
Total
current assets
|
14,851
|
58,786
|
||||||
Property
and equipment, net
|
2,716
|
6,945
|
||||||
Intangible
assets, net
|
33,362
|
26,444
|
||||||
Goodwill
|
14,179
|
14,201
|
||||||
Deferred
income taxes
|
1,703
|
3,562
|
||||||
Other
noncurrent assets
|
1,901
|
118
|
||||||
|
||||||||
Total
assets
|
$ |
68,712
|
$ |
110,056
|
||||
|
||||||||
Liabilities
and Stockholders’ Equity
|
||||||||
Current
liabilities:
|
||||||||
Accounts
payable
|
$ |
7,893
|
$ |
8,103
|
||||
Accrued
expenses
|
2,912
|
7,822
|
||||||
Line
of credit
|
2,000
|
—
|
||||||
Notes
payable
|
10,805
|
1,000
|
||||||
Capital
leases payable, current portion
|
62
|
73
|
||||||
Other
current liabilities
|
2,392
|
1,367
|
||||||
|
||||||||
Total
current liabilities
|
26,064
|
18,365
|
||||||
Notes
payable less current portion, net
|
21,922
|
—
|
||||||
Capital
leases payable, less current portion
|
114
|
48
|
||||||
|
||||||||
Total
liabilities
|
48,100
|
18,413
|
||||||
Commitments
and contingencies
|
||||||||
Stockholders’
equity:
|
||||||||
Series
A convertible preferred stock, par value $0.001; 11,100,000 and 10,000,000
shares authorized as of December 31, 2006 and
2007, respectively; 11,055,425 and no shares issued and
outstanding as of December 31, 2006 and 2007, respectively
(liquidation preference of $45,000 at December 31,
2006);
|
11
|
—
|
||||||
Common
stock, par value $0.001; 50,000,000 and 100,000,000 shares authorized
as
of December 31, 2006 and 2007, respectively; 15,199,672 and 29,846,757
issued and outstanding as of December 31, 2006 and December 31,
2007, respectively
|
15
|
30
|
||||||
Additional
paid-in capital
|
68,906
|
143,223
|
||||||
Accumulated
other comprehensive income
|
5
|
312
|
||||||
Accumulated
Deficit
|
(48,325) | (51,922) | ||||||
|
||||||||
Total
stockholders’ equity
|
20,612
|
91,643
|
||||||
|
||||||||
Total
liabilities and stockholders’ equity
|
$ |
68,712
|
$ |
110,056
|
|
Three
Months Ended
December
31,
|
Year
Ended
December
31,
|
||||||||||||||
|
2006
|
2007
|
2006
|
2007
|
||||||||||||
Net
sales
|
$ |
36,765
|
$ |
37,315
|
$ |
120,060
|
$ |
160,957
|
||||||||
Cost
of sales
|
24,794
|
24,635
|
78,573
|
107,132
|
||||||||||||
Gross
profit
|
11,971
|
12,680
|
41,487
|
53,825
|
||||||||||||
Operating
expenses:
|
||||||||||||||||
General
and administrative
|
2,581
|
8,872
|
9,594
|
18,587
|
||||||||||||
Marketing
|
4,968
|
5,813
|
15,102
|
21,551
|
||||||||||||
Fulfillment
|
1,374
|
2,058
|
4,963
|
7,557
|
||||||||||||
Technology
|
434
|
593
|
1,332
|
1,987
|
||||||||||||
Amortization
of intangibles
|
2,055
|
2,099
|
5,092
|
8,350
|
||||||||||||
Total
operating expenses
|
11,412
|
19,435
|
36,083
|
58,032
|
||||||||||||
|
||||||||||||||||
Income
(loss) from operations
|
559
|
(6,755 | ) |
5,404
|
(4,207 | ) | ||||||||||
Other
income (expense):
|
||||||||||||||||
Loss
from disposition of assets
|
-
|
-
|
(5 | ) |
-
|
|||||||||||
Other
income
|
2
|
3
|
157
|
11
|
||||||||||||
Interest
income
|
13
|
561
|
95
|
1,677
|
||||||||||||
Interest
expense
|
(573 | ) | (78 | ) | (1,605 | ) | (540 | ) | ||||||||
Total
other income (expense), net
|
(558 | ) |
486
|
(1,358 | ) |
1,148
|
||||||||||
Income
(loss) before income taxes
|
1
|
(6,269 | ) |
4,046
|
(3,059 | ) | ||||||||||
Income
tax provision (benefit)
|
23
|
(771 | ) |
550
|
538
|
|||||||||||
|
||||||||||||||||
Net
income (loss)
|
$ | (22 | ) | $ | (5,498 | ) | $ |
3,496
|
$ | (3,597 | ) | |||||
|
||||||||||||||||
Basic
net income (loss) per share
|
$ |
0.00
|
$ | (0.18 | ) | $ |
0.24
|
$ | (0.13 | ) | ||||||
Diluted
net income (loss) per share
|
$ |
0.00
|
$ | (0.18 | ) | $ |
0.17
|
$ | (0.13 | ) | ||||||
Shares
used in computation of basic net (loss) income per share
|
15,199,672
|
29,846,757
|
14,437,657
|
28,274,022
|
||||||||||||
Shares
used in computation of diluted net income (loss) per share
|
21,976,510
|
29,846,757
|
19,990,431
|
28,274,022
|
||||||||||||
The
Consolidated Statements of Income above includes share-based
compensation expense related to option grants, as follows:
|
||||||||||||||||
Three
Months Ended
December
31,
|
Year
Ended
December
31,
|
|||||||||||||||
2006
|
2007
|
2006
|
2007
|
|||||||||||||
General and administrative expense | $ | 246 | $ | 450 | $ | 582 | $ | 1,645 | ||||||||
Marketing expense | 64 | 111 | 171 | 359 | ||||||||||||
Fulfillment expense | 9 | 32 | 25 | 103 | ||||||||||||
Technology expense | 30 | 19 | 78 | 67 | ||||||||||||
Total share-based compensation expense | 349 | 612 | 856 | 2,174 |