Management Team

David Meniane

David Meniane

Chief Executive Officer

Named CEO and director of in April 2022, David Meniane is responsible for providing sound strategic, financial, and operational leadership for the organization. Prior to this year, David served as’s Chief Operating Officer and Chief Financial Officer – a dual role he held since March 2019.

Under his leadership at, the company has undergone a comprehensive operational turnaround with record financial growth. As a result of David’s guidance, is currently – and has been – on firm financial footing. The company has achieved eight consecutive quarters of year over year growth, doubling the size of the business in just three years. David drives home the company’s commitment to connecting with employees and customers alike, creating the strongest business possible. He has hired more than 800 people in 2020 and 2021, and the firm now has over 2,000 employees globally. 

David’s tenure is reflected in the opening of four brand new distribution centers as well as the implementation of an entirely refreshed supply chain technology stack. With a focus on data-driven decisions and a metrics-based management style, the company has been able to navigate global supply chain disruptions as well as an inflationary environment using newly built world-class data science and inventory forecasting capabilities. David is known for his people-first culture and driving performance out of existing teams both onshore and offshore.

David comes with more than a decade of experience in consumer-packaged goods and retail execution. David holds a BS in Accounting and a Master of Business Taxation from the University of Southern California. He currently maintains an active CPA license in the state of California. He lives in Los Angeles with his wife of 16 years, Deborah, and their two beautiful daughters.

Ryan Lockwood

Ryan Lockwood

Chief Financial Officer

In April 2022, Ryan Lockwood was named Chief Financial Officer for and is responsible for capital structure, real estate, investor relations, and market strategy. In his prior role as SVP of Finance, and as current CFO, he successfully organized and led a $60M capital raise, negotiated and leased nearly 500K square feet of real estate, implemented a company ESPP and buyback plan, and increased institutional ownership from 43% to 81% of outstanding shares.

Before joining in 2020, Ryan spent nine years as a portfolio manager and head of fixed income for Private Management Group, a registered investment advisor based out of California which has approximately $3 billion of AUM.  His experience began on the equity side, managing all real estate, healthcare, and conglomerate exposure, and he was responsible for construction and management of a $500 million fixed asset portfolio.  During his tenure, his investment experience covered the entire capital stack as well as various risk levels including equities, preferred, distressed debt, busted converts, high yield, investment grade, and treasuries.  Prior to Private Management Group, Ryan served as the CFO and Controller of HFE, LP, a family office that managed a $350 million multi-sector real estate portfolio.

Ryan holds a Bachelor of Science in Accounting and a Master of Business Taxation from the University of Southern California. He is also a CFA charterholder.

Michael Huffaker

Michael Huffaker

Chief Operating Officer

Michael Huffaker joined in December 2022 as Chief Operating Officer and brings nearly two decades of unparalleled e-commerce and brick-and-mortar expertise in retail technology, having worked with some of the most well-known retailers. As COO, Huffaker is responsible for ensuring customers receive a world-class experience, from the moment they place an order to the time it arrives on their doorstep.  

Prior to joining, Huffaker served as Vice President, Category Leader for Amazon Fresh Grocery. During his tenure at Amazon, Huffaker scaled the overall Grocery delivery business 50 times, launched Amazon’s first Grocery Distribution Center and dozens of new fulfillment centers, and successfully led the transition of AmazonFresh and Prime Now’s businesses to Ultra-Fast grocery delivery. As a result of his efforts, AmazonFresh received the highest Net Promoter Scores (NPS) on record and helped Amazon achieve the #1 grocery retailer in the dunnhumby Retailer Preference Index (RPI) for two consecutive years. Huffaker has a strong history of step-change performance improvement in the businesses he’s managed, with a strong emphasis on vendor and product management, building and scaling supply chains, and building large, diverse teams. 

Michael began his buying career in 2003 at Wal-Mart Stores and thereafter held additional buying roles with Sam’s Club and Circuit City. He received both his undergraduate degree and MBA from the University of Arkansas. 

Stephanie Urbach

Stephanie Urbach

Chief Human Resources Officer

Stephanie Urbach is Chief Human Resources Officer (CHRO) of, where she is responsible for developing new and existing talent as well as driving global performance.

Prior to being named CHRO in January 2023, Stephanie acted as’s Senior Vice President of Human Resources — a role she held since September 2020. During her time at, Stephanie has focused on employee engagement and retention while building a team that ensures team members across the organization are energized and empowered.

Stephanie has a strong history of developing global HR solutions for both public and private companies and brings with her over 25 years of expertise, with an eye for aligning human resources with business objectives. Before joining, Stephanie served as the Chief People Officer at SecureAuth, where she oversaw a variety of initiatives to streamline the organization. Additionally, she has held leadership roles at Guidance Software and at Avery Dennison, where she led HR for a worldwide team of 5,000+ people during her tenure as the Head of HR for Global Technology.

Stephanie understands the importance of attracting world-class talent, growing a successful community, and ensuring organizations make the proper investments in their most important asset: its people. 

Stephanie was born and raised in California and holds a B.A. in English American Studies from the University of California, Los Angeles.

Kals Subramanian

Kals Subramanian

Chief Technology Officer

Kals Subramanian joined in April of 2022 as Chief Technology Officer, and brings over 24 years of experience in retail technology with a specialized focus on eCommerce, order management, marketing, retail pharmacy and credit card domains.

Prior to joining, Kals served as Vice President of eCommerce Technology at Lowe’s. Before stepping into a VP role, he was Senior Director of Product Management, where he delivered significant reductions in customer call volumes and cancellations due to a strong emphasis on successful collaboration with cross-functional teams. With a focus on engineering, managing product, and building global teams, Kals has seen double-digit growth in initiatives under his leadership – ranging from service and sales growth to employee engagement.

Leading to his tenure at Lowe’s, Kals had a longstanding career at numerous reputable organizations like Best Buy and Target Corporation, where he held various leadership positions. His experience spans everything from technology, eCommerce and business intelligence to guest experience, healthcare development, accounts receivable conversion and financial services.

Kals began his career in 1997 as a systems engineer and has B.E. in Electrical and Electronics Engineering, Bharathidasan University, India.

Alfredo Gomez

Alfredo Gomez

General Counsel

Alfredo Gomez has served as’s General Counsel since March 2019. He was previously the Senior Vice President, General Counsel, and Corporate Secretary at Guidance Software (Nasdaq: GUID), a global provider of forensic security solutions, from October 2015 to September 2017.

Prior to that time, Al served as General Counsel at EMCORE Corporation (Nasdaq: EMKR) from May 2010 to February 2015, and as Deputy General Counsel at Hanmi Bank (Nasdaq: HAFC) from April 2015 to October 2015. In these positions, he directed and executed legal strategies in contracts, litigation, employment, compliance, governance, and securities. Al has also held legal positions at j2 Global Communications, Inc. (Nasdaq: JCOM), Western Digital Corporation (NYSE: WDC), and Stradling Yocca Carlson & Rauth, P.C.

Al earned his JD from the Georgetown University Law Center and a BA in Economics from Stanford University.