Chief Executive Officer and Director
Chief Executive Officer and Director
Lev Peker has been our Chief Executive Officer and a Director since January 2019. He previously served as the Chief Marketing Officer of Adorama Camera, Inc., a leading online destination for photography, imaging, and consumer electronics, from August 2015 to December 2018. Prior to that time, Lev served as the Senior Director and General Manager of eCommerce Strategy and Operations of Sears Holding Corporation, a leading integrated retailer providing merchandise and related services, from August 2014 to July 2015. From April 2008 to July 2014, Lev served in various roles at US Auto Parts (former company name of CarParts.com, Inc.), including as Vice President and General Manager of Online Marketplaces from June 2013 to July 2014, as Director and General Manager of Online Marketplaces from March 2009 to June 2013, and as Manager of Financial Planning and Analysis from April 2008 to March 2009. Lev’s also served as a Senior Financial Analyst at Smart & Final, Inc., as a Senior Analyst at KPMG, and as a Senior Associate at PricewaterhouseCoopers LLP.
Lev holds a BA in Accounting from the University of Southern California and an MBA in Marketing and Strategy from University of California, Los Angeles, and is a Certified Public Accountant for the State of California. We believe Lev’s valuable business and leadership experience, particularly in the e-commerce industry, combined with his intimate knowledge of our financial and operational status gained through his various roles at the company, qualifies Lev to serve as a Director.
Lev is married to Inna Trosman and they have three wonderful children. Lev met Inna when they were in high school and have been together since then.
Chief Marketing Officer
Houman Akhavan has served as our Chief Marketing Officer since February 2019 and previously served as our Vice President of Marketing from January 2006 to December 2014. He also previously served as a consultant to US Auto Parts (former company name of CarParts.com, Inc.) from August 2004 to December 2005, providing advice and guidance on marketing strategy and website optimization. Prior to serving as our Chief Marketing Officer, Houman served as the Chief Executive Officer of Growth Rocket, a marketing consulting firm, from January 2015 to February 2019. From February 2000 to July 2004, Houman also served as the founder and Chief Strategy Officer of Edigitalweb, Inc., an online marketing and software development firm that was responsible for the launch of US Auto Parts’ online presence.
Chief Operating Officer and Chief Financial Officer
Since March 2019, David Meniane has served as our acting Chief Operating Officer and Chief Financial Officer, overseeing the company’s operations both domestically and internationally. Prior to this, he served as Executive Vice President of L.A. Libations, the official incubation partner to the Venturing & Emerging Brands group at the Coca-Cola Company. During his three-year tenure, he oversaw the launch of three profitable business units as well as three new companies. Using his experience as an operator and financier, the company’s EBIDTA grew by 280% and their investment portfolio’s value grew by 73%. Prior to that, David, alongside with his wife Deborah, launched Victoria’s Kitchen, a specialty beverage company, and grew its national distribution until its sale in 2017. Previously, David served as Chief Financial Officer at Aflalo & Harkham Investments, a $350M commercial real estate investment partnership. David currently serves on the board of directors of Space Shake, an emerging CPG company offering low sugar beverages and snacks as well as Relentless Trade Solutions, a retail execution company supporting high-growth CPG companies in the grocery and mass merchandising channels.
David holds a BS in Accounting and a Master of Business Taxation from the University of Southern California. He currently maintains an active CPA license in the state of California.
David lives in Los Angeles with his wife of 13 years and their beautiful two-year-old daughter, Bella.
Chief Merchandising Officer
David Morris has over 25 years of automotive supply chain and merchandising experience. From 2017 to 2020, Dave served as Senior Vice President of Merchandising and Supply Chain at Icahn Automotive. Dave was instrumental in rebuilding the retail and service supply chain while deploying new assortment strategies throughout the retailer’s national footprint. From 2011 to 2017, he served as the Vice President of Supply Chain and Business Development for The Parts Authority. His contributions and support were instrumental in the company’s $500 million revenue growth over the span of 5 years. From 2001 to 2009, he led collision parts and supplies company Auto Body Panels as President and Chief Executive Officer, tripling revenue over his 8 years of leadership.
Dave has held multiple automotive leadership and committee roles, including the Collision Industry Conference and the Certified Automotive Parts Association, and currently acts as a Mentor for the Young Auto Care Network Group (YANG), the under-40 networking group of the Auto Care Association.
Dave has been happily married for 29 years to Mechelle Morris, and together they have four children.
Chief Technology Officer
Sanjiv Gomes has served as our Chief Technology Officer since June 2019 and as our Interim Chief Technology Officer since January 2019. He previously served as our Director of Enterprise Architecture from November 2016 to January 2019, and as our Director of Supply Chain Application Development from August 2007 to November 2016. He also previously served as Director of IT Solutions at Grand Capital from August 2003 to May 2007.
Sanjiv holds a Bachelor of Computer Engineering from Goa University, India.
Vice President and General Counsel
Alfredo Gomez has served as our Vice President, General Counsel since March 2019. He previously served as Senior Vice President, General Counsel, and Corporate Secretary at Guidance Software (Nasdaq: GUID), a global provider of forensic security solutions, from October 2015 to September 2017. Prior to that time, Al served as General Counsel at EMCORE Corporation (Nasdaq: EMKR) from May 2010 to February 2015 and Deputy General Counsel at Hanmi Bank (Nasdaq: HAFC) from April 2015 to October 2015. In these positions, he directed and executed on legal strategies in the areas of contracts, litigation, employment, compliance, governance, and securities. Al has also held legal positions at j2 Global Communications, Inc. (Nasdaq: JCOM), Western Digital Corporation (NYSE: WDC), and Stradling Yocca Carlson & Rauth, P.C.
Al earned his JD from the Georgetown University Law Center and a BA in Economics from Stanford University.