Jim Lang

Senior Market Advisor to CarParts.com

Jim Lang has more than 25 years of experience in the vehicle products industry. His work has gained wide recognition and covers all aspects of the U.S. aftermarket: consumers, cars and light trucks, repair outlets, distribution channels and Ecommerce. Jim has earned the reputation as a thought leader and had received a number of industry awards. For more than 20 years, he has produced the Lang Aftermarket Annual, which is a must-read throughout the industry.

As President of Lang Marketing, Jim heads up a team that has developed the industry's largest database of auto parts information and analysis. They are constantly fielding new studies that cover the complex and rapidly changing vehicle products industry. The Lang Marketing team has produced over 500 reports on the vehicle aftermarket and they provide strategic marketing information to companies and individuals in all sectors of the vehicle products industry worldwide.

Articles by Jim Lang

Industry Insights

The Idea of an American or Japanese or German Car is Obsolete in the New Epoch of Global Vehicles

Cars are produced all over the world and their components are supplied by many different countries. We tend to think of Ford as "American", Toyota as "Japanese", and BMW as...Read more

Industry Insights

Electric Vehicles Hit Buyers’ Wallets Hard: Environmentalism Must Be Affordable to Be Effective

Electric vehicles powered solely by batteries are touted as cheaper to fuel and maintain than internal combustion (ICE) vehicles and produce lower emissions that help save the planet. However, underlying...Read more

Industry Insights

Detroit is Winding Down Cars and Betting Big on Light Trucks: The Art of Short-Term Thinking

Detroit automakers have announced plans for stopping production of most car models over the next few years. By 2021, the Big Three will offer U.S. consumers fewer than seven car...Read more