Jim Lang

Senior Market Advisor to CarParts.com

Jim Lang has more than 25 years of experience in the vehicle products industry. His work has gained wide recognition and covers all aspects of the U.S. aftermarket: consumers, cars and light trucks, repair outlets, distribution channels and Ecommerce. Jim has earned the reputation as a thought leader and had received a number of industry awards. For more than 20 years, he has produced the Lang Aftermarket Annual, which is a must-read throughout the industry.

As President of Lang Marketing, Jim heads up a team that has developed the industry's largest database of auto parts information and analysis. They are constantly fielding new studies that cover the complex and rapidly changing vehicle products industry. The Lang Marketing team has produced over 500 reports on the vehicle aftermarket and they provide strategic marketing information to companies and individuals in all sectors of the vehicle products industry worldwide.