Fiat Chrysler Automobiles could be making some changes in its official name following the recent FCA-PSA Groupe merger, according to a report published by Mopar Insiders.
The decision does seem to make sense considering the entire Chrysler brand is down to just three models (two if the Pacifica and Voyager minivans are counted as one), while the Dodge, Jeep, and Ram brands continue to expand. It seems out of place that the company still carries the FIat and Chrysler brands as part of its name.
As with all of its previous mergers, the company has undergone a series of changes such as Chrysler Corporation, Chrysler LLC, DaimlerChrysler, and the current Fiat Chrysler Automobiles. But it looks like this will soon change as both FCA and PSA have reportedly agreed not to use either of the companies’ names.
This means that for the first time in 100 years, the Chrysler name may be getting dropped from the company name.
Mopar Insiders shared Frank Rhodes’ (great-grandson of Walter P. Chrysler) take on the matter:
“It has been a long time coming. That being said, we need to preserve the brand and at least it looks safe for now. Carlos Tavares, CEO PSA, said he would keep all of the brands. Chrysler should expand and go after Lincoln. I did think of a corporate name, PFC Corporation. However, I heard that none of the existing corporate names will be used. The fact is that Tavares has the leading vote, 6-5, and however you slice the cake, he and the French Government are in control.”
This makes it clear that although the Chrysler name will no longer be carried, the brand itself is not going anywhere.