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Ford Execs Share Timeframe for Upcoming Models

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2020 is shaping up to be a great year for Ford and its loyal customers with the pending arrival of the 2021 Ford F-150 pickup truck, the all-new Bronco, the yet-to-be-named “Baby Bronco,” and the Mustang Mach-E.

During a conference call with analysts, where they talked about the company’s fourth-quarter and full-year 2019 earning, Ford CEO Jim Hackett and a team of senior leaders confirmed the timetable for some of the models expected from the automaker.

In the call, the Ford executives shared how the company intends to spend big on its most-anticipated products set to go on sale this year.

Leading the pack is the F-150 full-size pickup whose 14th generation is scheduled to arrive in the second half of the year, as confirmed by Ford’s President of Automotive Joe Hinrichs. The pickup’s current generation (13th) was introduced for the 2015 model year featuring a body that is mostly made of aluminum.

Ford is set to invest around $700 million to make the next-gen F-150 at the company’s Dearborn, Michigan plant. | Source: Ford

According to Hinrichs, Ford is taking advantage of the fact that it can check out the competition in General Motors and FCA’s Ram prior to the release of the new F-150. He further stated he is confident the F-150 will continue to lead the segment, taking into account the model’s highest average transaction prices versus the Chevrolet Silverado, GMC Sierra, and Ram 1500.

The automaker is set to invest around $700 million to make the next-gen F-150 at the company’s Dearborn, Michigan plant.

Ford Chief Financial Officer Tim Stone, meanwhile, confirmed the Bronco SUV is set to begin production later this year with deliveries planned for early 2021. The SUV is slated for an unveiling this spring, sharing the same platform as the Ford Ranger.

Prior to the introduction of the Bronco SUV, its smaller counterpart in the “Baby Bronco” will also make its debut. It comes with a front-wheel-drive and is based on the Ford Escape, but is still yet to be named. The “Baby Bronco” is said to be designed for off-roading, contrary to the Escape that was meant for driveways and suburbs.

The Mach-E electric SUV, which rides on the company’s new electric architecture, will be the last to make its entrance. Ford will be offering two battery packs, as well as a hybrid and plug-in versions, for the model when it arrives.

According to Ford’s development team, 75% of the lineup will be new or refreshed by the end of 2020.

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