Drumming up excitement—and exclusivity—for the new Mustang Mach-E, Ford released an update announcing the company is planning to build only 50,000 units of the electric SUV in 2020.
While the automaker is gearing up for a new era with the arrival of the SUV, Ford President of Automotive Joe Hinrichs, in a recent tweet, was quoted by Ian Thibodeau of the Detroit News, saying only 50,000 Mustang Mach-E models will be in production for its first year.
The company confirmed the report in a statement: “We project that sales volumes will be limited to about 50,000 globally the first year due to battery supply.”
While 50,000 units for an entire production year does not seem a lot for traditional vehicles, Ford appears to have a good reason for limiting the number of Mach-E SUVs.
Truly, building an electric car won’t be possible without a sufficient supply of batteries—and it looks like this could be a potential problem in the future as more automakers venture into electric car production.
Fortunately for Ford, even if it sells only 50,000 models of the Mustang Mach-E for the coming model year, it will still have enough sales to overtake Chevrolet Bolt EV’s best sales year with 23,000 in 2017.
Production for the Mustang Mach-E is set to begin next year with the first batch of vehicles being called the Mustang Mach-E First Editions. Ford remains mum how many First Editions it will build in 2020, but the company says it will be “very limited.”
Following the release of the First Editions, Ford will be launching mother variants of the highly anticipated electric SUV, including the Premium trim, Select trim, California Route 1, and GT.
The Premium model is reportedly going on sale with a $51,700 price tag, inclusive of the destination charge. The First Edition models are marked at $61,000, while the entry-level Select will arrive in 2021 at $44,995.