After ditching the passenger car segment, Ford channeled its focus on creating crossovers, SUVs, and pickup trucks, leaving loyal customers without affordable models from the lineup.
But it seems like this is going to change as the Blue Oval is said to have disclosed a new entry-level pickup truck to dealers last month, garnering a generally positive reaction, according to a report by Automotive News.
Codenamed P758, the new pickup will reportedly be affordable, with dealers claiming it will fall under $20,000. The model is also believed to be the successor to the Ranger in the midsize truck segment, although rumors say the upcoming truck is not designed for off-roading.
Moreover, the pickup was supposedly going to sit on the latest Focus platform, meaning it will not be a body-on-frame vehicle. The company declined to comment on rumors, but dealers present at the exclusive reveal are saying the new pickup is being groomed to replace the problematic Focus and Fiesta models.
The two models caused a stir when owners filed a class-action lawsuit against Ford due to defective transmissions.
Ford is reportedly planning to build the yet-to-be-confirmed affordable truck in its Mexico plant, with an annual production volume pegged at 100,000. It is also expected to debut sometime in 2021.
There are plenty of questions surrounding the upcoming small truck such as the potential styling approach and whether it will inherit the Courier nameplate or the Ranchero. But until Ford confirms its release, customers will have to be content in anticipating other upcoming models such as the Bronco, Bronco Sport, and Mustang Mach-E.