Need car parts? Select your vehicle
Reading Time: 2 minutes

Ford, which has consistently been on top of the list of best-selling vehicles in the United States, is intending to launch an all-new digital platform that aims to make buying used vehicles a better experience for customers.

Earlier this year, the Blue Oval launched digital kiosks so car owners can easily check their vehicles in for service. Now, the company is taking things up a notch by working on soon releasing a digital marketplace referred to as the Ford Blue Advantage.

Ford announced the project during an annual meeting with its US dealer network. According to the company, the objective of Ford Blue Advantage is to make it easier for customers to find certified used vehicles across the country.

ford logo against blue sky
The Blue Oval, through the Ford Blue Advantage, is looking to attract potential buyers with an affinity for online shopping.

About 3,100 Ford dealers in the US can benefit from the digital platform, and, according to The Detroit News, there are around 1 million used Ford vehicles being sold at these dealerships every year.

See also  What to Expect from the Ford-Volkswagen Partnership

More than this reach, the Ford Blue Advantage is also looking to attract potential buyers with an affinity for online shopping, as confirmed by Ford CEO Jim Farley, who described the company’s new undertaking as “perfectly suited for the digital retailing world.”

Other than the announcement, Ford did not divulge any other information on the soon-to-launch project. The company said more details will be released in the first quarter of 2021, possibly before the arrival of highly anticipated nameplates such as the Bronco, Bronco Sport, Mustang Mach-E, and the next-gen F-150.

Aside from the Ford Blue Advantage, Ford is also working on the new improvements for its FordPass Rewards customer loyalty program, which currently has 5.5 million members.

About The Author
Written By Automotive and Tech Writers

The CarParts.com Research Team is composed of experienced automotive and tech writers working with (ASE)-certified automobile technicians and automotive journalists to bring up-to-date, helpful information to car owners in the US. Guided by CarParts.com's thorough editorial process, our team strives to produce guides and resources DIYers and casual car owners can trust.

Any information provided on this Website is for informational purposes only and is not intended to replace consultation with a professional mechanic. The accuracy and timeliness of the information may change from the time of publication.

File Under : News Tagged With :
Garage Essentials
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

View all Questions & Answers

expand_more
CarParts.com Answers BE PART OF OUR COMMUNITY: Share your knowledge & help fellow drivers Join Now
Copyright ©2023 CarParts.com, Inc. All Rights Reserved.