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Amid news of vehicle upgrades and new releases, General Motors is welcoming another change, this time in the form of a renamed facility.

In an effort to better represent its objectives as a company, GM is giving its Detroit-Hamtramck Assembly Center a new branding. The plant, originally built as the Dodge Factory in 1911, will now be called Factory Zero.

According to the automaker, the name comes from being the first of its facilities to be devoted to future technology. It also serves as a reflection of GM’s goal to see a world with “zero crashes, zero emissions, and zero congestion.”

renovations continue at gm detroit hamtramck assembly plant
The facility is part of a $2.2 billion investment from GM that aims to retool and upgrade the assembly plant in anticipation of future product releases. | Source: GM

“Factory Zero is the next battleground in the EV race and will be GM’s flagship assembly plant in our journey to an all-electric future,” GM Executive Vice President of Global Manufacturing Gerald Johnson said in a statement. “The electric trucks and SUVs that will be built here will help transform GM and the automotive industry.”

At the moment, GM plans to build two vehicles at the newly renamed assembly plant: the GMC Hummer EV and the Cruise Origin AV. But aside from the two confirmed models, GM is also looking to build “cars, trucks and more” at Factory Zero.

The facility is part of a $2.2 billion investment from GM that aims to retool and upgrade the assembly plant in anticipation of future product releases. It is also projected to be fully powered by renewable energy by the year 2023.

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