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Jeep Introduces Bigger, New-Gen Grand Cherokee

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Jeep is set to begin production of the fifth-generation Grand Cherokee SUV and it’s hyping up customers with a new variant—a three-row model dubbed the Grand Cherokee L.

While the well-loved SUV will continue to be offered with a two-row body style, Jeep is introducing another option to customers looking for a bigger off-roader. The Grand Cherokee L is capable of seating up to seven people while keeping its off-road cred intact. At least as far as division leader Jim Morrison is concerned.

“Don’t let the third row fool you, this Jeep is still capable,” he said.

side shot of 2021 jeep grand cherokee
The new Grand Cherokee is set to enter production by the end of the year with a new variant in tow: a plug-in hybrid 4xe. | Source: Jeep

Inspired by the original Wagoneer, the Grand Cherokee L features design details similar to the Grand Wagoneer concept. It comes with a seven-slot grille and slim LED headlights. A gloss black roof is also available on its Overland and Summit trims, and there’s a Summer Reserve Package that comes with a set of 21-inch wheels.

Based on Jeep’s timeline, the Grand Cherokee is set to enter production by the end of the year with a new variant in tow: a plug-in hybrid 4xe. Moreover, the Jeep wants its customers to keep their eyes peeled for the hands-free driving capability that will arrive on the Grand Cherokee’s second model year.

The Grand Cherokee L, meanwhile, is scheduled to go on sale sometime this spring. Final pricing for the SUV has not been announced, but it is expected to get a starting price of just under $40,000.

When it arrives, the model will be available in four trim levels: the Laredo, Limited, Overland, and Summit. It will join other three-row SUVs in the Jeep portfolio such as the Wagoneer and Grand Wagoneer, and compete with the Ford Explorer and Expedition, Chevrolet Traverse and Tahoe, and Toyota Highlander and Sequoia.

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