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New Ram Built to Serve Trucks Set to Begin Production

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All-American truck fans are abuzz over what’s new with Ram’s Built to Serve range, whose lineup is known to give honor to the armed forces of the United States.

The collection introduced special versions of the Ram 1500 with unique color schemes, with the last one being inspired by the Air Force. This time around, the brand is releasing another batch “with a maritime land force-inspired theme.”

There will be two color options for the new Built to Serve trucks—Tank and Flame Red—both of which will be limited to only a thousand units. This batch will be followed by another one, the last, for which Ram will only produce 500 models for each paint options (Spitfire and Bright White).

medium graystone stitching of new ram built to serve trucks
Inside, there will be Velcro panels added on the two front seats to allow for customization. A Medium Greystone stitching will set this batch apart from the earlier releases. | Source: Ram

Similar to previous releases, the new Built to Serve 1500s will feature 20-inch wheels in a Technical Gray finish, with arches showing special body-color wheel flares. The trucks will also come with a black front grille and surround, black bumpers, black-bezel exterior lights, black side-steps, as well as dual exhaust tips and badges.

Inside, there will be Velcro panels added on the two front seats to allow for customization. A Medium Greystone stitching will set this batch apart from the earlier releases.

On top of the styling updates, Ram is also including off-road accessories to the trucks such as all-terrain tires, a locking rear axle, skid plates, tow hooks, hill descent control, and heavy-duty off-road shock absorbers on the front and rear.

Ram is expected to begin production of the latest Built to Serve pickup trucks at its Sterling Heights facility in Michigan. The units are set to arrive at dealerships in the first quarter of 2021.

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