Ram has been in the center of rumors for years now saying it will revive a midsize pickup. The said pickup is believed to carry the Dakota nameplate, which was last used when Chrysler decided to rebrand its pickups as Dodges.
But a recent trademark application is adding fuel to the fire. Now, a lot of people are asking: Is Ram reintroducing the Dakota soon?
Based on online records, Fiat Chrysler Automobiles filed a trademark application for “parts for vehicles, namely, automotive exterior decorative trim” related to Dakota. The nameplate was discontinued in 2011 just two years after Chrysler merged its truck and commercial van lineup with the FCA’s Ram marque.
Since then, the automaker has not included a midsize truck in its lineup and only had the full-size Ram 1500, Heavy Duty models, and a few vans from Fiat.
Previously, FCA was reported to be releasing a new midsize pickup by the year 2022, meaning there is a possibility for the company to introduce a vehicle as a 2021 model. The said vehicle is expected to have a traditional body-on-frame build and options for a gas, turbocharged four-cylinder, or diesel six engines.
But for loyalists worrying about the possible effects of this makeup on the Jeep Gladiator sales, FCA’s Mike Manley has already allayed fears that the two models will serve different roles for the brand. This statement suggests the Ram truck will be available with single and quad cabs as well as short and long boxes, while Jeep will have it with a short bed and four doors.
Whatever Ram decides to call its midsize pickup, though, it will join an already saturated segment and compete with the likes of Chevrolet Colorado, Toyota Tacoma, Honda Ridgeline, Ford Ranger, and Nissan Frontier.