Kia is ready to complete its SUV lineup with the pending arrival of its newest model—the 2021 Seltos. It will mark the automaker’s official entry into the subcompact crossover segment.
The SUV, recently introduced through a Super Bowl commercial, is positioned between the Kia Soul and Sportage and is offered at just over $23,000. It comes with 26.6 cubic feet of cargo space, just a little bigger than the Soul with 24.2 cubic feet and smaller than the Sportage with 30.7.
The 2021 Seltos is one of two new models from the Korean automaker in the crossover category, the other being the 2020 Telluride, which has successfully made a name for itself since its launch.
The subcompact crossover segment has steadily gained a following among consumers similar to the popularity of SUVs. Sales significantly grew from 415,000 to 785,000 in the United States between 2015 and 2018.
Among the first brands to launch subcompact crossovers are Subaru (Crosstrek in 2013), Jeep (Renegade in 2015), and Mazda (CX-30 due this year).
Kia is joining the segment for the first time with the debut of the Seltos and it serves as the final piece in the automaker’s lineup of smaller and mid-size vehicles. The model is now available at Kia dealerships.