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Toyota Announces Pricing for 2021 RAV4 Prime

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Toyota just announced the pricing scheme for the 2021 RAV4 Prime that’s due to join the automaker’s lineup soon. The plug-in hybrid SUV, which is packed with new features and technology, sits under $40,000.

Advertised as the most efficient and highest-performing RAV4 to date, the upcoming model is also among the most affordable so far.

According to Toyota’s latest announcement, the 2021 RAV4 Prime will be available in two trims: the entry-level SE trim and the range-topping XSE trim. The SE trim fetches a starting price of $39,220, inclusive of the $1,120 destination charge, while the XSE variant is a little higher at $42, 545.

Both the SE and XSE are powered by a 2.5-liter Atkinson cycle I4 gas engine with two electric motors that deliver a combined 302 horsepower. One of the two electric motors powers the rear axle, allowing an all-wheel-drive setup for the RAV4 Prime.

Toyota RAV4 chrome emblem
he 2021 Toyota RAV4 Prime is set to arrive at dealerships this summer.

The two models are also equipped with the Toyota Safety Sense 2.0, which includes a variety of tech features such as automatic emergency braking, lane-keeping assist, adaptive cruise control, and automatic high beams.

In terms of individual features, the Prime SE comes with 18-inch alloy wheels, black exterior accents, and a special grille as part of its standard kit. It’s also fitted with heated front seats, a power driver’s seat, a power liftgate, as well as a 3-kilowatt onboard charger. It has an 8-inch infotainment screen and has Apple CarPlay and Android Auto compatibility.

For the addition of a sole options package, interested buyers will have to shell out an extra $1,665 for a moonroof, heated steering wheel, heated outboard seats, and rain-sensing windshield wipers.

The XSE, meanwhile, comes with a two-tone paint job, 19-inch wheels, moonroof, synthetic leather for the seats, wireless device charger, ambient lighting, and a 9-inch screen as standard equipment.

For an additional $815, customers can get a heated steering wheel, heated rear seats, and rain-sensing wipers. But for those who can afford an additional $2,435, the RAV4 Prime gets upgraded with a JBL sound system, and an embedded, connected navigation. Forking out an extra $5,760 on top of the standard price, however, gets the buyer all add-on features, plus a panoramic sunroof, a digital rearview mirror, surround-view cameras, a 6.6-kilowatt charger, four-door keyless entry, a head-up display, ventilated front seats, and parking sensors.

The 2021 Toyota RAV4 Prime is set to arrive at dealerships this summer.

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