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Toyota RAV4 Price Increases; New Trim Level Joins Lineup

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The 2021 Toyota RAV4 is now available at dealerships in the United States. While the SUV features some notable add-ons, a price bump between $100 and $500, depending on the trim level, is also in order.

The starting price for RAV4’s gas model with a front-wheel-drive is at $27,255, up by $100 from the previous year. An all-wheel-drive configuration is offered as an option for $1,400.

On the other hand, the RAV4 hybrid, which offer an all-wheel-drive as standard equipment, retails for $29,675, $150 higher than the 2020 price. An XLE Premium also joins the hybrid lineup with a $33,675 price tag. It includes 18-inch wheels, a sunroof, LED headlights as well as leather upholstery. Other versions of the hybrid available are the LE, XLE, XSE, and Limited.

2021 toyota rav4 with bicycle on roof
For the 2021 RAV4 TRD Off-Road, the price increases by $500 and is now at $36,955. | Source: Toyota

Then there’s the plug-in hybrid RAV4 Prime, also new for 2021, with a starting price of $39,275. Toyota warns customers that stocks of the plug-in hybrid are going to be limited, so interested buyers are advised to make their purchases early.

For the 2021 RAV4 TRD Off-Road, the price increases by $500 and is now at $36,955. The model now comes with a front skid plate, all-terrain tires, various wheel options, and a different suspension tuning on top of the standard all-wheel-drive setup.

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