Ford Eyes 2021 Launch for Ranger’s “Baby Brother”

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The 2021 Ford Bronco may have already arrived, much to the delight of interested buyers, but the automaker is nowhere near done with plans to keep the public on their toes.

A couple of weeks after the highly anticipated reveal of the new Bronco, the Blue Oval released a teaser for the so-called “baby brother” of its Ranger pickup. And based on the press materials, it looks like the model is geared toward a 2021 launch.

The teaser was released during a recent financial call with Bank of America Securities.

According to a report published by Muscle Cars & Trucks, a slideshow presentation used by Ford for the event shows a “whitespace” vehicle that is scheduled to arrive sometime in 2021.

The term “whitespace” means the upcoming model will be for a segment that is presently uncontested in the market, leaving people to assume that it could be a small pickup truck.

Ford is reportedly looking to build the new model at its Hermosillo plant in Mexico with an initial output of 100,000 units.

The model is rumored to carry the Maverick nameplate, which was earlier trademarked by Ford in the United States. Moreover, it was also reported to have been revealed to dealers earlier this year.

Ford declined to comment on reports about the Maverick.

But if the reports turn out to be true, this new model will ride the same platform as the Ford Bronco Sport—the C2 platform that also underpins other models such as the Europe-exclusive Focus and the latest generation of the Escape.

The model is also reportedly featuring a unibody architecture, but it’s likely to not have a rugged appearance like the Ranger and the F-150. At most, it will take inspiration from the new Bronco Sport’s tough-looking attitude.

Further fanning the flames that the Maverick could be a small pickup are claims from dealers saying Ford is looking to build the model at its Hermosillo plant in Mexico with an initial output of 100,000 units. The large number is likely because of the model being a new entry-level vehicle joining the future replacement of the Ecosport.

The upcoming model is pegged to get a starting price of $20,000, targeting buyers on a budget who could be looking for a go-to vehicle now that the Fiesta and Focus are no longer offered in the U.S.

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