Ford Trademark Suggests New Off-Roader in the Works

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Following Ford’s decision to discontinue its Fiesta, Focus, and Fusion models in the United States, the automaker was discovered to be embarking on a non-traditional path.

While its rival Japanese brands are still very actively pursuing the traditional segment, Ford appears to be re-focusing its efforts on trucks, SUVs, crossovers, Mustangs, and electric vehicles. Some of its highly-anticipated models include the 2021 Ford Mustang Mach-E, the Ford Bronco Sport, and the baby Bronco.

But other than these models, Ford is also believed to be exploring another potential off-road variant.

According to New F150 Forum, the Blue Oval has filed a new trademark application for the name “Wolftrak.”

Ford logo on truck grille
Rumors claim Ford is working on a new off-roader to beef up its truck lineup.

It is likely that the new trademark will be used for the upcoming 14th generation of the Ford F-150 and will be similar to the company’s Ranger Wildtrak edition that is currently exclusive in Europe. With the F-150 being the best-selling truck in America, it wouldn’t come as a surprise if it gets a new edition.

The Ranger Wildtrak is marketed as a sport-luxury model that combines off-road capabilities with general on-road comfort. If the Wolftrak does the same for the F-150, American customers could be looking at another off-road-ready truck. Moreover, it could also be slotted between the F-150 XLT and Raptor. But then, nothing can be confirmed as of press time.

So far, the only thing certain is that the documents for the trademark application state that it is for use with “motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport-utility vehicles, off-road vehicles, and their structural parts.”

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