Two more sedan models are leaving the United States market amid the growing demand for SUVs and pickup trucks. The latest to take the fall of slowing sedan sales are Kia’s K900 and Cadenza, which the automaker announced will no longer be returning for this model year.
The K900, a large luxury sedan, and the Cadenza appeared to have found it hard to compete with segment rivals Toyota Avalon and Nissan Maxima. This led to the announcement, which to many is not surprising.
For 2020, Kia only managed to sell 305 units of the K900, while 1,265 Cadenzas moved out of dealerships. These numbers are extremely low, especially compared to the Stinger hatchback that sold a total of 12,556 units in the previous year.
Moreover, the K900 as a luxury model was out of kilter due to the Hyundai-Kia umbrella having Genesis, its dedicated luxury marque. From the Genesis lineup, the G90 outsold its corporate cousin with a total of 2,072 delivered to new owners. Cadenza, meanwhile, lost a huge chunk of its market share to the likes of the Ford Taurus, Chevrolet Impala, and Hyundai Azera.
In its official announcement, Kia said the decision to discontinue sales of the two sedans in the US is a “realignment” related to the shift in customer demand. The preference of Americans towards SUVs has been very evident in the last few years.
With the exit of the K900 and Cadenza, Kia’s sedan lineup is down to the Stinger hatchback, subcompact Rio, the compact Forte, and the midsize K5.