Ram is trying to make the most of the remaining winter weeks as it releases the 2021 Ram 1500 Snow Plow Prep package at the National Truck Equipment Association’s “The Work Truck Show” in Indianapolis, Indiana.
It seems a bit too late as some states in the United States are already feeling the arrival of spring, but it’s a welcome addition nonetheless.
The Ram 1500’s Snow Plow Prep package gives the truck a 220-amp alternator, a wiring harness for hooking up a snowplow, and a power sliding rear window with a defroster. It also takes out the active front air dam to make more room for the plow mouths.
The optional equipment only adds $195 to the pickup’s base price and is expected to go on sale later this year.
The Snow Plow Prep Package will be offered on the Ram 1500 Tradesman, Big Horn, and Laramie 4×4 trim levels that are equipped with any of the 5.7-liter V-8, 5.7-liter V-8 with eTorque mild-hybrid tech, and the 3.0-liter V-6 turbodiesel engines. Customers, however, will have to supply their own plow to the equipment.
Ram is heading into 2020 as the second-strongest pickup brand in America, selling a total of 633,694 units in 2019. Ram is just behind Ford in the race, whose F-Series maintained its position as the market leader with a total of 896,526 trucks sold.
This summer, Ram is set to expand its 1500 lineup to include the high-performance Rebel TRX that is expected to go head-to-head with the Ford F-150 Raptor. The Rebel TRX will reportedly be powered by FCA’s supercharged Hellcat V-8 that makes more than 700 horsepower.