For a very long period in the history of the industry, Pontiac is known as GMs division that produces top quality vehicles that would appeal to younger market bracket at a price very affordable to the common. This would include performance vehicles like the Solstice, GTO, Grand Prix, G6, and Vibe. But in 2001, at the height of the SUV craze, Pontiac ventured on the SUV division and created the Pontiac Aztek. Pontiac Aztec is a mid-size Crossover SUV which is uniquely styled, very unique in fact that it had generated both positive and negative reaction to the public. The design and marketing made the Astek sold for just over 20,000 units; just a third of what the General Motors has expected. The main cause was the design which was entirely re-made in the following years.
The four-door Pontiac Astek is offered in one body style with two basic versions: the front-wheel drive and the all-wheel drive. The latest Astek is offered in three option packes: the base, mid-, and top-level package. The base offers air conditioning, power windows and door locks and a CD player while the mid offers the additional cruise control, carpeted floor mats, multiple cargo tie-downs and storage nets and a removable console cooler. The top level package features first-class cloth interior, a trip computer, an overhead console, a tire inflation monitoring system, the OnStar communications system, a six-way power driver seat, steering wheel audio controls, a slide-out rear cargo tray and a theft deterrent system. Some options features include a DVD entertainment system, heated front seats, leather upholstery, XM Satellite Radio, a six-disc CD changer and a sunroof.
The Astek is equipped with a standard four-speed electronically controlled automatic, boasts a front independent strut suspension with coil springs and an anti-roll bar. It also comes with a tow package that can haul up to 7,000 pounds and a power-rack-and-pinion steering.
These additions are expected to boost the Astek sales. The out-of-the-box concept has not yet proved its worth but the General Motor is hoping that in 2005, Astek will gain its much deserving popularity.