As the highly anticipated arrival of Ford’s new Bronco draws closer, more information is being released about the model. And among this slew of reports, there seems to be one thing that the automaker wants to be highlighted: that the upcoming Bronco also boasts off-road credentials.
The Blue Oval was revealed to have struck a sponsorship deal with King of the Hammers and the ULTRA4 racing series, making the company the “official vehicle” of both brands.
Ford effectively laid all doubts to rest when it released the F-150 Raptor with a hardcore off-road capability. And the new partnership further improves the automaker’s off-road reputation, considering the new Bronco is also set to launch soon.
The upcoming Ford Bronco is presumed to be a truly rugged vehicle with go-anywhere capability like its the Jeep Wrangler.
“Working with ULTRA4 Racing and King of the Hammers is a natural for Ford based on our truck, SUV, and off-road heritage,” Ford Performance Motorsports Director Mark Rushbrook said. “Our participation in King of the Hammers builds on our rich history of off-roading by continuing to deliver on Built Ford Tough in the most demanding conditions.”
Ford previously did a similar stunt with the Bronco when a racer Bronco R participated in the infamously grueling SCORE Baja 1000 off-road endurance race ahead of the model’s debut.
The company’s participation in the ULTRA4 race at the 2020 King of the Hammers gives the already hyped Bronco more exposure. The annual event draws around 75,000 spectators and more than a million internet viewers.
The King of the Hammers is happening on February 8 with more than 450 teams from around the world expected to participate in various disciplines.