It’s only a little over a week before the 2021 Ford Bronco officially launches and the Ford is sharing more updates about the highly-anticipated vehicle by the day.
Recently, reports surfaced that the automaker will open reservations for the new Bronco on the same day of its reveal, which is slated on July 13. Those raring to be first on the list of all-new Bronco owners only need to pay $100 for the reservation fee.
The reservation process will likely be the same as what the automaker did for the Mustang Mach-E. For the Mach-E, Ford required $500 to place a reservation. However, according to unverified reports, those who placed a reservation were able to convert theirs to an order when the Blue Oval opened its order books last Monday.

While the company will begin accepting reservations for the new Bronco on July 13, official orders for the model reportedly won’t open until December. Deliveries, meanwhile, are set for April 2021.
With regard to the smaller Bronco, fondly referred to as the Bronco Sport, Ford has not shared any details yet. There was a rumor claiming orders for the Bronco Sport will begin on July 1, but so far none of that has happened.
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