The long wait is over for loyal fans and new customers alike as Ford has finally unveiled the 2021 Ford Bronco.
The complete lineup was introduced on July 13 through a primetime broadcast on multiple television networks, showing all seven trim levels of the highly anticipated off-roader.
However, just hours after the simultaneous broadcast and opening of reservations, the range-topping Bronco First Edition sold out.
Right now, the Blue Oval has not confirmed anything about opening more slots for the variant. The reservation fee is refundable, after all, so it’s likely for customers to still change their minds.
In any case, those who want to avail other Bronco trims need not fret as they are still available. Plus, the Bronco Sport is also open for reservations, although it won’t be arriving until much later.
Ford has not released the official pricing for all variants of the two vehicles, save for the base trim of the Bronco SUV, whose two-door model picks up a starting price of $29,995, including $1,495 for delivery and destination. The four-door model, on the other hand, has a starting price of $34,695.
The Bronco Sport crossover gets a retail price of $28,155, including the $1,495 destination charge.
Both vehicles, and other variants unveiled by the automaker, are open to all customers from the US and Canada through an exclusive configurator and reservation website. Similar to the system it had for the 2021 Mustang Mach-E, Ford is also requiring a reservation fee. But it only costs $100 compared to the Mach-E’s $500.
To make a reservation, customers will have to provide their personal details over at Ford.com and must have a credit card handy quicker transaction. The entire process only takes a few minutes. However, customers should keep in mind that while the reservation fee can be refunded, a deposit is completely non-refundable.
The 2021 Ford Bronco SUV is due to arrive this fall, while the Bronco Sport crossover is expected to follow sometime next year.