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Hyundai Rides Trend on Redesigned Logos

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Along with other car manufacturers that have earlier shared redesigned logos to help promote social distancing amid the rising COVID-19 cases around the world, Hyundai released a new version of its emblem.

The company initially drew mixed reactions with a different redesigned logo where it shows two people shaking hands. The design appeared to be a breach of the social distancing protocol, which advocates temporary distancing from other people and avoiding close contact such as handshakes.

After spending more time on the drawing board, the automaker shared a “corrected” new logo through its global Twitter account.

The design now shows two stick-shaped people positioned opposite each other within the classic Hyundai oval. But instead of shaking hands, they are bumping elbows.

It somehow also touches on the practice of covering one’s face with the elbow when sneezing or coughing, which is very timely during the global pandemic.

To be clear, though, it does not seem likely that Hyundai will be using the new logo in any of its upcoming models such as the soon-to-arrive new generation of the Elantra. Hyundai will not use it, too, to replace its original logo shown on the company’s website.

In all likelihood, this new emblem will only be temporary while the whole world endures the coronavirus crisis.

Hyundai is one of the automakers that’s been greatly affected by the pandemic, reporting a decline of as much as 11 percent in first-quarter sales in the United States. In March alone, the company reported a 43 percent drop in sales brought about by a temporary shutdown of its factory in Montgomery, Alabama, where the Elantra, Sonata, and Santa Fe are produced.

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