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Study Says More Americans Considering Getting a Jeep

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While a significant amount of the United States’ population is on self-quarantine due to the spread of the coronavirus, some research groups are taking the opportunity to survey consumers on their vehicle preferences. This, despite forecasts that car sales this year could drop by as much as 34%.

In a poll conducted by YouGov BrandIndex, potential customers were asked: “When you are in the market next to purchase a car or truck, from which of the following would you consider purchasing?” Respondents were offered a list of manufacturers to choose from.

The results show that of all the survey respondents, 16 percent are considering getting a Jeep.

Considering the current situation where more and more people are stacking up on supplies, it’s not exactly surprising that many consumers prefer the automaker’s rugged lineup. Jeep models are deemed factory-ready for an end-of-the-world scenario, particularly the Wrangler, Grand Cherokee, and even the Renegade.

Jeep in mud
Jeep models are deemed factory-ready for end-of-the-world scenarios.

“It may be too early to tell, but the brand has long positioned itself as a rugged go-anywhere machine, which may be appealing to consumers in uncertain times. Jeep could benefit further as gas prices are expected to slide further as we enter a recession, making SUVs and larger vehicles attractive to the consumer,” YouGov said.

It is interesting to note, however, that the poll only shows answers from 426 respondents, which is still considered too low to reflect the true pulse of consumers in the United States.

While plenty of consumers may really be thinking of purchasing a Jeep vehicle, it’s difficult to assume that their reasons are driven by the coronavirus outbreak. Moreover, Jeep’s sales have steadily been improving throughout the years, even becoming one of the toughest competitors for leading brands in America.

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