Being sandwiched between Hyundai at the top and Kia below made it very hard for Daewoo to stand out. Hyundai was clearly known as the best and Kia commanded the economical car niche, Daewoo seemed lost in limbo. What was Daewoo to do?

When Daewoo opened up to the American market, one of the things that contributed to its success was the fact that, while it was nearly as economical as a Kia, it was far better built. As soon as consumers started to notice the Lanos, the Nubira, the Leganza, and the Alpheon, reviews started coming in that praised two key elements: ease of repair and comfort.

The all-arounder

A lot of people claimed that Daewoos were inferior, but the truth was that they were innovative in the sheer simplicity of the design sensibilities and internal components. That meant that parts were available almost everywhere in the United States-even for the much older iterations of their vehicle line. As a bonus, that simplicity also came with one amazing advantage-great fuel economy! Even today, with so many older Daewoos out there, owners can still find a dealership that has exactly what they want!

The comfort king

More than just fuel economy, however, Daewoo's vehicles were also marked by the great interior comfort. Many customers enthuse that to ride in one in bad traffic is not so stressful because they boast of extremely comfortable seating, reliable air conditioning, and even beautiful wood paneling inside the cabin. It wasn't something done out of expensive extravagance or-worse-as an afterthought, Daewoo did it simplest and brought to the driving public the first truly affordable comfort.

Innovating affordability

In a sense, you see, what Daewoo did better than all other car manufacturers was to find the perfect balance of all the elements that make a car greatly loved, if not popular. In doing so, it found itself in the unique position of being that care that people turned to when they wanted something simpler, affordable, and to save them a lot of gas. So much so that, in America, many a "first" ride is an affordable Daewoo.

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