Mercury parts are nonetheless as effective as the parts of its siblings, the Ford automobiles. Mercury vehicles had been introduced way back in 1939 and from then on its identity had been intertwined and interrelated with that of the Ford automobile's identity. The auto enthusiasts and the Mercury makers consider these vehicles as the "Fords equipped with longer wheelbases, larger engines, and richer appointments." Virtually speaking, models of both Mercury and Ford vehicular lines are precisely the same cars aside from the different names they are known for. Mercury vehicles are truly a significant symbol of the 50's. The classical look of the 1949 Mercury Coupe had become a hit in the automobile market.
Why was that so? Simply because one of the then famous actors, James Dean drove the mildly customized 1949 Mercury Coupe in his movie "A Rebel Without a Cause". The Mercury was distinctly nosed, decked, and featured with a lowered dual exhaust. After the said actor died, he never had known the impact he had created in the line of Mercury vehicles. The extraordinary impact his movie had created paved way for the 1949 Mercury Coupe to be rather known as the James Dean Mercury which became one of the most famous movie cars in history.
The very core of Mercury cars are innovatively designed to give the drivers and passengers the feeling of being in touch, being one with the road. Even the minutest detail of the Mercury is genuinely crafted. No wonderit has warmed the hearts of several auto aficionados throughout the entire year of its stay in the business. Apart from the efficiency and capability exuded by the Mercury parts themselves, it really helps to share a name with Ford, another leading automobile company and carmaker.
Every Mercury part is made to perform. The hands that molded the Mercury parts know for sure the goal they were aiming at. Nonetheless, a Mercury ride is always pleasurable due to the reliable, capable, and efficient quality offered by the Mercury parts. The overall performance of the vehicle is an unforgettable experiencean experience worthy of applause and praises. The technology employed therein as well complements with the efficiency exemplified by the Mercury parts. Overall, you need not regret or refuse purchasing or owning a Mercury vehicle.
A fantastic line of Mercury vehicles for you to inquire about and decide on include the Mercury Bobcat, Mercury Capri, Mercury Colony Park, Mercury Comet, Mercury Commuter, Mercury Cougar, Mercury Custom, Mercury Cyclone, Mercury Grand Marquis, Mercury LN7, Mercury Marauder, Mercury Marauder Sedan, Mercury Marquis, Mercury Meteor, Mercury Monarch, Mercury Montclair, Mercury Montego, Mercury Monterey, mercury Mountaineer, Mercury Mystique, Mercury Park Lane, Mercury Sable, Mercury Topaz, Mercury Tracer, Mercury Villager, Mercury Voyager, and Mercury Zephyr.
Closer Look at Mercury Automobiles
Adding a Mercury car in your garage is not a bad investment at all. In fact, you'll even be surprised at how long you can use it as a means of transport, just as long as you provide proper maintenance to all its parts. To ensure that these Mercury car parts will continue to function efficiently throughout the duration of your ownership regular inspection of its parts must be done. Once a damaged part becomes evident, be sure to find a replacement immediately. The task of finding replacements is not difficult since there are already many stores offering not only the major Mercury parts but also Mercury outboard parts and Mercury marine parts.The internet abounds with stores that offer Mercury parts. As a potential buyer it is up to you to determine which of them has the most reliable service that will provide you with a product that is equal to your hard-earned cash.
Mercury: The History of Ford's Now-Defunct Division
In the past, Ford had a division that was called Lincoln-Mercury. Today, it's only referred to Lincoln. As you may know, the other half of that union was discontinued in 2011. But before any of that happened, Mercury played a pivotal role in Ford's marketing strategy. Back in the 1930s, the company had to find a way to market vehicles that are more upscale than regular Ford vehicles but aren't in the same level of Lincoln's premium offerings. Edsel Ford, the son of Henry Ford, came up with the solution to that problem. He proposed to set up another division which would later be known as Mercury.
Even though it was clear that the Mercury was slotted in between regular Fords and the luxurious Lincolns, complications arose when the short-lived Edsel-yet another division of Ford (not to be confused with Henry Ford's son)-came into play. Edsel made things confusing for consumers as they didn't know whether to treat the Mercury as a high-end Ford vehicle or as a lower-tier Lincoln automobile. Fortunately, Edsel was discontinued after a few years as this helped the Mercury gain back its distinctiveness.
More Shifts in Identity
After the whole Edsel fiasco, Mercury started to really set itself apart from the regular Fords and the premium Lincolns as it began producing models that looked very different from its siblings. However, this did not last long as the division eventually reverted back to being known as merely a
The Last Hurrah
Junior Lincoln. Although that didn't last long either as Mercury then transitioned to producing performance vehicles. The division kept changing up its image until its final years.
After a relatively quiet decade in the 2000s, Mercury tried one last time to rehabilitate its image. The division updated its roster of vehicles to appeal to a younger segment of the market. However, less-than-average sales forced Ford to finally pull the plug on Mercury.
The Fall of Mercury
A Look Back
Another one bites the dust. Those are lyrics from an old catchy and bass-heavy song. They also describe the fate of Mercury, Ford's former mid-level division. Ford announced in 2010 that Mercury would be phased out by the following year. The reason behind the decision was because the division was practically stagnant during the 2000s. The last Grand Marquis, one of Mercury's most popular vehicles, rolled off the assembly lines in January 4, 2011.
In its earlier years, Mercury was a critical part of Ford's marketing strategy as Ford needed to fill the gap between regular Fords and high-end Lincoln. Mercury filled that gap and started producing its own line of vehicles in 1938. Edsel Ford, the son of Henry Ford, was the brain behind the division.
A 70-Year Run
Mercury's role in Ford's branding was obvious in its earlier years. However, this became blurred later on as the division seemingly can't decide if it wants to be known as
Lincoln lite or a brand that produces performance automobiles. It was plagued by identity crisis throughout the decades. But despite that, they were able to produce quality vehicles such as the iconic Mercury Cougar and the powerful Mercury Marauder during its approximately 70-year run.