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Ford to Charge More for Bronco Reservations?

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The revived Ford Bronco is undoubtedly popular. Proof: Ford sold out slots for the 3,500 units of its First Edition variant in just hours when it opened reservations for the model.

The positive response encouraged Ford to double its initial production run of the limited launch model, while an additional 200,000 reservations for standard Broncos were placed by mid-October. With a reservation fee of just $100, this was not entirely surprising.

Unfortunately, it looks like the Blue Oval bit more than it can chew and is now looking to increase the reservation fee to $500 in an attempt to control the staggeringly high demand.

This information came from a certain Albert, an operator of the Granger Ford profile in the Bronco6G forum.  In a discussion posted on the forum, he said that the $100 deposit for a new Bronco is still in effect, but that the automaker wants it to go up to $500. He also said that once the change is in place, Ford will make a public announcement.

ford logo on white background
Asked about the increase of the Bronco deposit fee, Ford said it is still charging customers just $100 for a reservation.

While this may come as a surprise to some interested buyers, it’s not entirely a bad idea since the deposit will be deducted from the final payment anyway. The reborn Ford Bronco has a retail price of $28,500.

Customers who have secured a reservation slot are given until January 2021 to finalize their specifications of choice, a one-month extension from the previous deadline of December. Ford, however, assured customers that this will not affect production timelines and that the first group of buyers will get their hands on their Broncos on schedule.

Asked about the increase of the Bronco deposit fee, Ford said it is still charging customers just $100 for a reservation.

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