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In recent years, automakers have taken to offering several trim levels and optional packages for their models in the hopes of catering to varying preferences of buyers. There are also some that launch interactive websites allowing customers to “build their own” vehicles.

For Jeep, though, came a better idea: to open a dedicated facility for vehicle customization.

In an article published by the Toledo Blade, Jeep is reportedly building a new facility near its assembly plant in Toledo, Ohio where the Wrangler and Gladiator are built. It will be a 250,000-square-foot facility located in a complex formerly owned by Textileather and MedCorp. Operations will be provided by an undisclosed supplier, with more than 300 workers expected to be employed.

jeep mopar wrangler rubicon
The Wrangler is one of the most customized models from Jeep.

Jeep confirmed the news to online publication Autoblog; however, it did not detail its plans for the facility. It is, however, said, the Wrangler and Gladiator, specifically, will benefit from the customization factory in the future as the two off-roaders are two of the most often customized models from the brand.

“The iconic Jeep brand has a special connection and history with Toledo and all of its residents,” Kevin E. Frazier, spokesman for FCA, told Toledo Blade in an email. “We appreciate the city council’s consideration of this proposal and would like to thank the city of Toledo and the mayor’s office for all of their efforts. At this time, we have no further details to provide.”

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