Mazda just started a new program for healthcare workers in the United States in an effort to boost their morale and give some peace of mind amid the ongoing fight against the coronavirus pandemic that has swept the world this year.
The $5 million initiative, which launched on April 16, entitles healthcare frontliners to free oil changes and car cleaning services. It will run until May 4 and can be availed at participating Mazda dealerships.
These dealerships will provide enhanced cleaning techniques on high-touch surfaces to ensure thorough cleansing, especially of potentially harmful particles they may encounter in their line of work.
Moreover, the Japanese automaker is extending the program even to non-Mazda models. As long as customers can present an employee ID badge or pay stub, they can enjoy the free services from Mazda.
“Supporting the communities where we live and work is rooted deeply in Mazda’s 100-year history. We are honored to give back to those dedicated to saving lives during this pandemic,” Said Jeff Guyton, president of Mazda North American Operations, in a statement.
The initiative comes in the middle of growing concerns on the future of the American automotive industry as one of the industries hardest hit by the virus. Despite this, however, several automakers have stepped up to aid in the manufacture and distribution of essential medical and protective equipment such as ventilators and face masks.
More details about the program and how healthcare workers can avail the services are available on the Inside Mazda page.
As of writing, the U.S. remains to be the most impacted by the coronavirus pandemic all over the world. The virus has affected over 700,000 individuals in America alone. Over 37,000 people have also died of the COVID-19 disease in the region.